Paid Media Manager
Justrite Safety Group
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $120,000 per year
About the role
- manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc
- oversee retail media network spend
- control and optimize a six-figure monthly paid media budget
- translate marketing goals into actionable media strategies
- optimize conversion funnel KPIs by analyzing the entire funnel
- conduct analysis to identify opportunities & trends
- create dashboards and reports for visibility
- collaborate closely with creative, content, web, and video marketing partners
- leverage AI to craft and optimize copy and content
- develop a monthly experimentation roadmap
- hands-on campaign setup and troubleshooting
- partner with analytics to implement effective tagging
Requirements
- 5-7+ years of experience in paid media/performance marketing
- 3-5+ years of experience in retail media network marketing
- 3-5+ years of experience creating, implementing and running large scale paid campaigns
- experience owning the paid media approach and execution for an ecommerce brand
- experience driving successful lead generation in a B2B environment
- extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
- experience in Pacvue Advertising a plus
Benefits
- comprehensive medical, dental, and vision coverage
- flexible hours and alternative work arrangements
- 401K plan with company match
- company-paid short and long-term disability insurance
- generous paid time off
- personal days
- robust employee wellness program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediaperformance marketingcampaign setupconversion funnel optimizationdata analysisdashboard creationcopy optimizationtagging implementationlead generationecommerce marketing
Soft Skills
collaborationstrategic thinkingproblem-solvingcommunicationcreativityanalytical skillsproject managementadaptabilityattention to detailtime management