Senior Manager, Marketing Analytics – Operations

JustPark

Senior Manager for marketing analytics and operations at JustPark. Owning dashboards, reporting and audience management for multi-channel marketing campaigns.

Posted 6/8/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

BigQueryETLPythonSQLTableau

About the role

Key responsibilities & impact

Build and own the dashboards and reporting frameworks that give channel marketing leads a clear, always-current view of campaign performance across paid, owned and CRM channels.
Own the creation and management of marketing audiences in Hightouch, translating customer data into precise, dynamic segments that power multi-channel campaigns at scale.
Partner with the Director, Growth & Performance Marketing to build and execute a dedicated testing roadmap, designing experiments that generate actionable learnings across content, audience, timing and channel.
Maintain clean, reliable data pipelines between our analytics stack, data warehouse and activation platforms, ensuring audiences and metrics are consistently defined and compliant.
Work directly and closely with channel marketing leads to understand their reporting needs and translate them into clear, accessible dashboards built in Tableau.
Define and maintain JustPark’s core channel marketing KPIs, ensuring consistency across teams and alignment with company-level acquisition, retention and CLTV targets.
Deliver weekly, monthly and ad hoc performance summaries to the Director, Performance Marketing and wider marketing leadership team.
Own paid media budget tracking, enabling accurate ROAS, CAC and cost-per-engagement reporting across all paid channels.
Partner with BI and Engineering teams to ensure tracking is robust, marketing tools are correctly instrumented, and data pipelines support accurate measurement.
Maintain and continuously improve a library of reusable audience segments including; lifecycle stage, behavioral, product-based, lookalike and suppression lists, enabling fast, reliable campaign activation.
Establish documentation and governance for audience definitions to ensure consistency, compliance (GDPR) and discoverability across teams.
Partner with the Data team to maintain clean, reliable data flows between the data warehouse, Hightouch and downstream activation platforms, proactively identifying and resolving data quality issues.
Collaborate with CRM and paid media leads to align audience frameworks across channels, reducing duplication and ensuring a coherent customer experience across touchpoints.
Design A/B and multivariate tests across content, audience, timing and channel variables — writing clear test briefs, defining success metrics and ensuring tests are set up for clean, interpretable readouts.
Build reporting and analysis frameworks that translate test results into clear, actionable recommendations for channel leads and leadership.
Track and document experiment outcomes, maintaining a learnings library that informs future campaign strategy and channel investment decisions.
Support incrementality testing and interpretation of Marketing Mix Modelling (MMM) outputs to inform channel mix decisions.
Act as the primary analytics partner for channel marketing leads, translating data into insight and supporting their decision-making with timely, accurate analysis.
Work closely with Finance to support budget management, forecasting and scenario planning based on changes in marketing spend and seasonality.

Requirements

What you’ll need

5–7 years of experience in marketing analytics, marketing operations or a closely related discipline, with a track record of building reporting and audience infrastructure in fast-paced environments.
Manager or Senior Manager-level experience, with the confidence to own a workstream independently and partner effectively with senior channel leads and stakeholders.
Proven experience working directly with channel marketing teams — ideally across paid media, CRM and app channels — as a hands-on analytics partner.
Experience in a marketplace, platform or consumer app business is a strong advantage.
Advanced SQL skills, with experience working in BigQuery or a comparable modern data warehouse environment.
Hands-on experience with a CDP or reverse ETL tool — Hightouch experience strongly preferred.
Proficiency in data visualisation tools; Tableau, Looker or equivalent.
Familiarity with key marketing platforms: GA4, Meta Ads Manager, Google Ads, Appsflyer, Braze or Iterable, DV360.
Working knowledge of Python or R is desirable but not essential.
Strong understanding of marketing tracking, attribution and measurement concepts, including MMP-based attribution and incrementality testing methodologies.
Comfortable with GDPR requirements and data governance best practice.
Proven experience designing and analysing A/B tests, with a clear understanding of statistical significance, sample sizing and test design principles.
Experience interpreting incrementality test results and MMM outputs to inform channel mix decisions.
Comfortable building experimentation frameworks from scratch and educating non-technical stakeholders on test design and results.
Data-literate and comfortable interpreting performance data to draw insights and recommendations.
A self-starter who thrives in a fast-paced environment, energised by ambiguity and comfortable building from the ground up.
Collaborative by nature, you enjoy working within a close-knit team and partnering across functions to get the best outcomes.
Clear communicator who can translate complex data into plain language for non-technical stakeholders.
Highly organized and able to manage multiple priorities simultaneously without losing sight of what matters most.

Benefits

Comp & perks

Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year)
Free lunch on all office days via Feedr with daily meal choice
Free snacks & drinks on all office days
Private Medical Insurance with Vitality
Life assurance through YuLife
£25 credit for eye tests per year
Free O2 concert tickets through our partnership with the O2
£50 parking credit per month via JustPark
Cycle-to-work salary sacrifice scheme
EV salary sacrifice car scheme via Octopus Energy
Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave
Help finding great childcare with funded hours via Koru Kids
Competitive pension offering with standard and salary sacrifice options
Quarterly away days with the whole UK team
Quarterly team social budget
Social activities and celebrations on our gorgeous rooftop in King's Cross

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Hard Skills & Tools

SQLBigQueryHightouchTableauLookerGA4Meta Ads ManagerGoogle AdsAppsflyerincrementality testing

Soft Skills

collaborationcommunicationorganizationself-starterdata literacyindependenceanalytical thinkingproblem-solvingadaptabilitystakeholder management