Senior Manager, B2B Marketing

JustPark

Senior B2B Marketing Manager driving demand generation and brand visibility for JustPark in the US. Collaborating with sales and account management for marketing execution across key verticals.

Posted 5/18/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the day-to-day delivery of JustPark’s US marketing plan, driving demand generation, brand visibility, and channel performance across our key verticals — Sports & Entertainment, Universities, CRE, and Municipalities.
Own JustPark’s end-to-end presence at US industry events, from parking and university shows to sports & entertainment conferences, making every touchpoint count for sales and brand.
Partner with Account Management to keep existing clients informed, engaged and growing, through newsletters, webinars, lunch & learns, and well-timed collateral.
Help extend JustPark’s footprint across new sectors and geographies by supporting the commercial team with targeted marketing programmes tailored to each vertical’s specific needs.
Own the development and promotion of thought leadership and other content for owned channels according to the strategy set by the Senior Director of B2B Marketing.
Manage the JustPark LinkedIn account as well as the blog, and partner with channel owners (web & email) to optimise existing content for SEO and GEO.
Brief and manage external agencies and freelancers to deliver content and creative at pace, ensuring brand consistency across every asset.
Manage budget, logistics, swag, travel, agency relationships, internal sales team alignment and client entertaining to make every event count.
Track events ROI and continuously raise the bar on how JustPark shows up in the market.
Execute JustPark’s sponsorship deals with pro sports teams and venues, ensuring partner venues have the right assets to promote JustPark to their audiences.
Execute account engagement activity in coordination with Account Management and CRM teams — sending client newsletters, supporting the logistics of lunch & learns and webinars, and ensuring the right materials reach the right accounts at the right time.
Partner with CRM to build cross-sell and upsell communications that introduce clients to new JustPark products and capabilities.
Act as the primary marketing contact for the US commercial team, ensuring marketing programmes are always aligned to commercial priorities.
Track and report on B2B KPIs: MQL volume and quality, content engagement, paid campaign performance and events ROI.

Requirements

What you’ll need

6+ years of B2B marketing experience, ideally in SaaS, tech, or a venue/hospitality environment.
Strong execution skills — a project manager at heart, able to juggle multiple workstreams simultaneously without dropping the ball.
Proven experience managing conferences and industry events end-to-end, including budget ownership and agency coordination.
Experience in or affinity for the sports, entertainment, or parking industry is a strong plus.
Hands-on experience across email marketing, LinkedIn content, paid social (LinkedIn Ads) and paid search (Google Ads).
Strong written communication skills with a sharp eye for brand and design consistency.
Experience working with external agencies and freelancers to deliver content and creative at pace.
Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce Marketing Cloud or similar).
Familiarity with demand generation metrics — MQL volume, CPL, pipeline contribution — and a data-driven approach to optimisation.
Comfortable interpreting performance data to draw insights and shape programme decisions.
Experience designing and briefing reporting frameworks that track programme health clearly for senior stakeholders.
Entrepreneurial mindset: proactive, autonomous and comfortable operating in a fast-moving, high-growth environment.
Collaborative by nature — you enjoy working within a close-knit team and partnering across functions to get the best outcomes.
Highly organised and able to manage multiple priorities simultaneously without losing sight of what matters most.
Strong communicator who can articulate a vision clearly and bring stakeholders along on the journey.

Benefits

Comp & perks

Unlimited PTO policy
Complimentary in-office barista
Catered breakfast & lunch between Tuesdays - Thursdays
Regular social events at the office
Comprehensive medical & dental coverage through Cigna
Multiple healthcare plan options including low-deductible and HSA along with broad supplemental benefits
Employee Assistance program
Subscriptions to mental health assistance platforms
Travel stipend for local employees
Generous parental leave policy
Fertility support via ARC Fertility
Pet insurance and discount plans
401(k) retirement and savings plan
Regular social activities such as annual Hackathons and ad hoc celebrations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationemail marketingLinkedIn contentpaid socialpaid searchevent managementbudget managementcontent creationdata analysis

Soft Skills

project managementexecution skillswritten communicationcollaborationorganizational skillsentrepreneurial mindsetproactiveautonomousability to juggle multiple prioritiesstakeholder communication