Just Play

Performance Marketing

• Support strategy, execution, and optimization of paid media campaigns across Amazon, Walmart, and other marketplaces
• Utilize analytics to understand campaign performance data, identify trends, and share opportunities for improvement across the digital landscape
• Conduct A/B testing to continuously optimize campaign performance and improve targeting, messaging, and creative elements
• Collaborate cross-functionally with other marketing teams, brand managers, and sales to align performance marketing initiatives with overall business goals
• Partner with external agencies and vendors to ensure effective execution of marketing campaigns.

Digital Performance Marketing Specialist

Graphics Designer

• Create and design digital assets from the initial concept thru final execution
• Understand product branding as an overall approach to execution including working within licensor style guide restrictions
• Work with property licensors and licensing agents to help obtain their approval
• Assets to include but not limited to: Social media assets, graphics for dotcom retail pages, digital display ads, print ads, website graphics, tradeshow graphics and signage, and graphics for marketing videos.
• Include all safety or legal requirements and verbiage on any print materials created ensuring that internal approval procedures are followed.

Digital Designer

Designer

• Responsible for supporting the packaging design team.
• Creating assets and creative design as it pertains to assigned brands.
• Create and design product packaging from the initial concept through final execution with guidance from direct report.
• Understand product branding as an overall approach to execution including working within licensor style guide restrictions provided.
• Assist and report to Principal Packaging Designer for daily tasks and support.
• Design and implement trade show graphics and props.
• Listen to feedback and execute revisions requested.
• Execute daily artwork, photography and graphic enhancements or revisions needed.

Digital Performance Marketing Specialist

Digital Designer

Associate Packaging Designer