Jusbrasil

Senior Customer Marketing – Education Analyst

Jusbrasil

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Develop and implement engagement and education strategies for Jusbrasil customers
  • Identify engagement opportunities and friction points across the customer journey
  • Lead, plan, execute, and/or collaborate on multichannel initiatives or campaigns aimed at activation, retention, and customer satisfaction
  • Translate technical and strategic topics into accessible, clear, customer-centered communication
  • Ensure consistency and regular cadence in communications with the user base
  • Communicate the narrative of solutions and product features in a way that helps customers perceive continuous value from the product
  • Develop and deliver customer education programs
  • Plan and produce educational initiatives in multiple formats
  • Oversee the creation and maintenance of educational content
  • Monitor performance metrics for marketing, education, and community initiatives

Requirements

  • Previous experience in Customer Education, Customer Marketing, Marketing, Product Marketing, or related areas
  • Excellent marketing- and CX-focused communication skills, both written and verbal, with the ability to translate technical concepts into accessible language and to build cohesive storytelling
  • Familiarity with communication channels and tools (email, WhatsApp, in-app notifications, CRMs, automation platforms, etc.)
  • Ability to read and interpret customer behavior data (adoption, churn, NPS, engagement, etc.), with the capacity to test hypotheses and quickly adjust strategies based on qualitative and quantitative data
  • Experience defining and tracking marketing and feature adoption metrics and KPIs
  • Ability to influence others and manage stakeholders laterally
  • Prior experience running and managing live events and webinars (a plus)
Benefits
  • Remote work
  • Autonomy
  • Professional development opportunities
  • Culture with a high concentration of talent
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer educationcustomer marketingmarketingproduct marketingperformance metricsmarketing metricsfeature adoption metricsKPI trackingdata analysiscontent creation
Soft Skills
communication skillsstorytellinginfluencingstakeholder managementadaptabilitycollaborationcustomer-centric approachproblem-solvingcreativityleadership