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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing with a focus on narrative development, copywriting, and messaging for B2B SaaS or AI environments. Proficient in creating sales enablement materials and developing content for corporate websites while ensuring alignment with market trends and customer success.
Highest-signal resume keywords
Product MarketingB2B SaaS ExperienceNarrative DevelopmentSales Enablement ProgramsFluent German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingMessaging DevelopmentContent CreationMarket ResearchCompetitive Intelligence
Soft Skills
Structured Working StyleSelf-DirectedCommitment to Quality
Industry Keywords
LegalTechBuyer PersonasSales Enablement MaterialsCase StudiesTestimonials
About the role
Key responsibilities & impact- You ensure that our target audience and market understanding are consistently translated into messaging, website content, and sales enablement materials
- You position our product clearly against established LegalTech providers
- You equip our sales team with the tools they need for persuasive conversations and successful closes
- You make our customers’ success visible, for example through testimonials, references, and case studies
- Develop messaging frameworks for our product and ensure consistent implementation across all channels
- Develop positioning and narratives for product and feature launches, with clear differentiation from established competitors
- Continuously expand the website: products, features, use cases, and legal practice areas
- Develop testimonials, references, and case studies in collaboration with customers
- Continuously research target audiences and market trends in the legal-tech space and feed insights into product and marketing planning, including buyer personas and ICPs
- Build competitive intelligence and battle cards for the sales team and support the creation of sales enablement materials and training
- Act as a sparring partner in the ongoing development of our product’s pricing and packaging
Requirements
What you’ll need- Location: Berlin/Cologne or surrounding areas
- Minimum 5 years of experience in Product Marketing (mid-level to senior), ideally with significant experience in B2B SaaS or AI environments (SMB focus is a plus)
- Proven strength in narrative development, copywriting, and messaging; you translate complex product topics into clear, compelling language
- Experience building sales enablement programs and working closely with sales teams
- Experience in developing content for corporate websites
- Structured, self-directed working style with a strong personal commitment to quality
- Fluent German and very good English
- Experience in the legal industry is a major plus, although prior experience at a LegalTech provider is not required
Benefits
Comp & perks- The opportunity to build Product Marketing at JUPUS from the ground up
- Direct impact on the positioning, pipeline, and growth of our product
- Fast decision-making processes and real ownership
- A rapidly growing LegalTech company with a clear product–market fit