Senior Manager, Retention – Lifecycle

JuneShine

Retention and lifecycle marketing leader growing Willie’s THC beverage subscriptions and loyalty. Owning email, SMS, churn reduction, subscriptions, and post-purchase growth.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC lifecycle marketing with a focus on retention strategies, subscription performance, and data analysis. Proficient in managing email and SMS programs, developing creative briefs, and executing lifecycle flows to enhance customer engagement and reduce churn.

Highest-signal resume keywords

DTC Lifecycle MarketingEmail And SMS StrategyCohort AnalysisSubscription Performance ManagementRetention Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cohort AnalysisChurn AnalysisData AnalysisCreative Brief DevelopmentLifecycle Program DesignRetention Dashboard ReportingSQLExcelA/B TestingCRO

Soft Skills

OwnershipDecision-MakingInfluencing Without AuthorityCollaborationFollow-Through

Tools & Technologies

Stay AIRechargeSkioBI ToolsEmail Platforms

Industry Keywords

Retention RoadmapCustomer JourneySubscription BusinessLoyalty ProgramTCPA Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the customer journey from first order through repeat, subscription, churn, and winback
Set and defend the retention roadmap and run a continuous test roadmap across flows, offers, creative, and timing
Build and report the retention dashboard covering churn, repeat rate, cohort retention, LTV, and subscription tenure
Partner with CX, paid, and brand teams to align lifecycle strategy and messaging
Turn new product launches into repeat purchase moments through cross-sell, trial-to-routine conversion, and subscription add-ons
Own email and SMS strategy, segmentation, deliverability, creative briefing, testing, and reporting
Direct the build of lifecycle flows including onboarding, education, cross-sell, replenishment, churn prevention, and winback
Segment by product, behavior, and acquisition channel; own revenue per recipient, CTR, CVR, opt-in growth, and list health
Own subscription performance in Stay AI, including MRR, active subscribers, churn, cohort LTV, and tenure
Own the cancellation flow and reduce involuntary churn through dunning and payment recovery
Improve the customer portal with CRO and development partners
Own the loyalty program, including mechanics, rewards, margin math, and impact on repeat rate and LTV
Own referral and ambassador programs, including refer-a-friend and subscriber-exclusive perks
Report to the Director of Growth

Requirements

What you’ll need

Must be 21+ years of age at time of application
4+ years in DTC lifecycle marketing, directly owning email and SMS programs
Experience running retention for a subscription or replenishment business, including identifying churn drivers and effective interventions
Analytical ability to build cohort analysis, pull data, and distinguish meaningful results from noise
Ability to develop an executable creative brief
Track record of ownership, decision-making, and follow-through
Experience owning a subscription or replenishment business, including churn drivers, cohort tenure, and interventions
Track record designing and launching at least one lifecycle program from the ground up
Hands-on experience building cohort/retention analysis in Excel, SQL, or a BI tool without relying on a data team
Working fluency with a subscription platform such as Stay AI, Recharge, or Skio
Ability to write a strong creative brief and hold an agency accountable
Proven ability to influence growth, CX, brand, and tech partners without direct authority
Must reside in the United States
Nice to have: loyalty/rewards program experience, regulated product-category experience, TCPA/10DLC compliance, email deliverability, frequent product-launch experience, AI tools, and CRO/site-testing experience

Benefits

Comp & perks

$125,000 - $135,000 per year, plus eligibility for a discretionary performance bonus
Unlimited Paid Time Off
Paid sick leave in accordance with state and local laws
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans
401(k) with up to 4% company match
Free financial coaching
Student loan match support
529 education savings accounts
12 weeks of paid Equal Parental Leave
$500 Baby Bonding Bucks
A sustainable baby gift
Dedicated parental leave support, including a personalized dashboard, full pay transparency, and a specialist to handle every logistical detail
Product and soft goods discounts & perks
Flexible hours
No micromanagement and trust as the default
A copy of Let My People Go Surfing for every new hire on day one