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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own market strategy & positioning
- Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
- Position our platform with an eye towards enhancing our competitive differentiation and value proposition
- Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
- Lead Go-To-Market (GTM) execution
- Own the end-to-end GTM strategy for new product launches, feature updates, and market expansions.
- Develop the "launch playbook" to ensure consistency and impact across all internal and external channels.
- Define and evolve pricing and packaging for new and existing capabilities
- Drive sales enablement
- Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
- Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.
- Train customer-facing teams on new messaging to ensure a unified voice in the market.
- Shape campaign strategy
- Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning.
- Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility.
- Act as the "voice of the customer" in executive GTM planning and forecasting.
- Build and mentor a team
- Hire highly capable PMMs willing to work in a rapidly scaling business environment.
- Embed AI-first thinking into each step of our team and processes.
- Nurture and mentor team members on and outside your team.
Requirements
What you’ll need- 5+ years of experience in B2B product marketing
- 7+ years of Marketing Experience
- Proven track record of strategic impact and revenue growth in a B2B SaaS company
- Hands-on experience with AI tools
- Strong ability to partner with product on roadmap and product strategy
- Experience building and motivating high performing teams
Benefits
Comp & perks- $0 Medical Premiums, Dental, Vision, Life, Disability, Indemnity, + more
- 401k
- HSA
- FSA
- DC-FSA
ATS Keywords
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Hard Skills & Tools
B2B product marketingmarket researchcompetitive intelligencesales enablementpricing strategycampaign strategyproduct positioningAI toolsgo-to-market strategyproduct strategy
Soft Skills
leadershipteam buildingmentoringcommunicationcollaborationstrategic thinkingcustomer advocacyanalytical skillsproblem-solvingmotivational skills