Own pipeline generation
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as a leader of a small but growing team
Contribute to GTM planning and forecasting

Requirements

6–10 years of experience in B2B demand generation
Proven track record of driving pipeline in a SaaS or tech company
Hands-on experience with paid channels and marketing automation
Strong analytical skills and comfort with funnel metrics
Hands-on experience with AI tools
Experience building and motivating high performing teams

Benefits

Medical, dental, vision benefits
401k available

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

pipeline generationdemand generationmulti-channel campaignslead capturelead nurturinglead scoringfunnel performance analysiscampaign optimizationmarketing automationB2B marketing

Soft Skills

analytical skillsteam leadershipmotivationcollaborationcommunication