Build and maintain dashboards across the funnel (lead → opportunity → revenue → retention)
Analyze pipeline health, conversion rates, sales velocity, and forecasting accuracy
Identify trends, gaps, and opportunities to improve revenue performance
Partner with GTM leaders to drive data-backed decisions
Own and optimize CRM (e.g., Salesforce / HubSpot)
Manage and improve integrations across tools such as Marketing automation (e.g., HubSpot, Marketo)
Sales engagement (e.g., Outreach, Salesloft)
Data enrichment (e.g., Clearbit, Apollo)
Analytics / BI (e.g., Looker, Mode, Snowflake, dbt)
Ensure data integrity, governance, and clean pipeline reporting
Design and improve GTM processes (lead routing, lifecycle stages, SLAs)
Partner with Sales, Marketing, and CS to eliminate friction across the funnel
Document and standardize operational workflows
Support revenue forecasting and pipeline modeling
Assist in territory planning, quota setting, and capacity modeling
Help evaluate performance vs. plan and recommend adjustments
Support A/B testing and experimentation across funnel stages
Measure impact of campaigns, product launches, and GTM initiatives
Collaborate with Growth/Product teams on data-driven initiatives

Requirements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLExcelSalesforceHubSpotMarketing automationSales engagementData enrichmentAnalyticsBIA/B testing

Soft Skills

analytical skillsattention to detaildata qualitycollaborationcommunication