Performance Marketing

• Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more.
• Lead as the day-to-day subject matter expert (SME) for clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• Target customers, create compelling and engaging ads with our creative team, and deliver outstanding communication, service, and campaign performance for clients.
• Development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.).
• Leverage real-time data dashboards and numerous reporting tools to communicate campaign performance to clients and create a clear roadmap for the future.
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
• Communicate with clients on all elements of the campaign, including planning, performance, and project status.
• Prepare reports and present results to clients and management.
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks.
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
• Build effective relationships with all clients.
• Gather data on consumer, competitor, and market conditions.

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