JTI

HoReCa & Events Lead Manager

JTI

full-time

Posted on:

Location Type: Office

Location: Raleigh • North Carolina • United States

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Job Level

Senior

About the role

  • Build the HRC & Events pillar from scratch at JTI LIGGETT to support the USA Reduced Risk Products (RRP) strategy
  • Identify and secure strategic partnerships to deliver on JTI LIGGETT RRP objectives
  • Define priority locations for brand activation aligned with target audiences and brand strategy and build and manage a new multi-location team
  • Own end-to-end delivery of on-ground brand experiences (acquisition through retention) in close collaboration with Brand, Strategic Insights, Consumer Programs and Sales Teams
  • Establish and manage the one-to-one external partner model, including recruitment guidelines, training and education
  • Provide inputs to the RRP Consumer Activation Strategy and develop HRC & Events strategic plans with cross-functional stakeholders (Marketing, Commercial Planning, Sales, Finance, Corporate Affairs & Communications) and HQ

Requirements

  • Bachelor’s Degree in Marketing or related field
  • 6-8 years work experience in HRC & Events (either from FMCG or the event industry side)
  • Strong understanding of the U.S. market and consumer behavior
  • Solid track record of partnerships and collaboration within HRC & Events industry in the USA
  • People management experience and leadership skills (large teams & remote teams)
  • Strong project management capabilities, combined with curiosity, a self‑starter mindset, and high ownership
  • Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams
  • Proven excellent negotiation skills
  • Excellent command of MS Office, particularly PowerPoint and Excel
  • Fluent English (written and spoken)
Benefits
  • Annual performance-based bonus to reward outstanding achievements
  • Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
  • Comprehensive medical, dental, and vision insurance plans for employees and their families
  • Life insurance coverage to provide peace of mind
  • 401(K) plan with company matching contributions to support retirement planning
  • Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
  • Short-term and long-term disability coverage
  • Education and tuition assistance programs to foster continuous learning and career growth
  • Employee Assistance Program offering confidential counselling and support for employees and their family members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementstrategic planningconsumer behavior analysispartnership developmentbrand activationevent managementnegotiation
Soft Skills
leadershippeople managementcommunicationcollaborationcritical thinkinginfluenceself-starter mindsetownership
Certifications
Bachelor’s Degree in Marketing