Senior Business Development Manager – Residential Childcare

Jotform

Drive growth for Acorn Training’s contracts by building partnerships and managing business opportunities in residential childcare sector.

Posted 7/17/2026full-timeHanley, Stoke-on-Trent • 🇬🇧 United KingdomSenior💰 £36,000 - £40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and sales management within the training and education sector, with a strong focus on building strategic partnerships and achieving sales targets. Proficient in customer service, relationship building, and utilizing CRM systems to enhance pipeline management and conversion rates.

Highest-signal resume keywords

Business Development ExperienceSales ManagementCustomer Service QualificationStrong Communication SkillsRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategiesData-Driven Decision-MakingProject ManagementTime ManagementLead Generation

Soft Skills

Customer-Focused MindsetProactive AttitudeAdaptabilityResilienceNegotiation Skills

Tools & Technologies

CRM SoftwareSales Software

Certifications & Qualifications

Level 3 Customer Service QualificationLevel 4 Management QualificationIOSH Health and Safety Qualification

Industry Keywords

Private Training SectorEducation SectorPartnership DevelopmentAdult Learning PrinciplesCompliance Regulations

About the role

Key responsibilities & impact

To drive the growth and success of Acorn Training’s contracts in your allocated region.
Building and maintaining strategic partnerships with new and existing employers.
Serving as a representative at key forums.
Effectively managing new business opportunities.
Fostering local connections to secure support which ensures the sustained growth, achievement, and profitability of the designated contracts.
Actively promoting Acorn Training's services and training programmes effectively.
Collaborating with the marketing team to develop and execute effective marketing campaigns.
Identifying and developing productive and sustainable relationships with potential employers, partners, and wider stakeholders.
Actively prospecting to maintain a strong pipeline of potential and future learners, employers, and referral partners relevant to the contract requirements.
Being responsible for your pipeline of opportunities, including lead generation, meetings, and closing sales against the contract to grow its value.
Managing your pipeline of data effectively and efficiently to maximise conversion rates and continuously striving to enhance it.
Keeping your knowledge up to date in all sectors to provide personalised, passionate, and ethical information, advice and guidance to potential employers and customers at all given opportunities.
Using CRM and other systems accurately and consistently to document your progress with your pipeline, demonstrations, and meetings for daily forecasting.
Working with your team to ensure a smooth transition from sale through onboarding to delivery.
Attending networking events and exhibitions in your region to become familiar with your target audience and their needs.
Sharing knowledge and best practices with your colleagues and peers to enhance the experience of potential customers.
Contributing positively to the effectiveness and efficiency of the business, offering new suggestions and ideas wherever possible.
Achieving the KPIs set on a daily, weekly, and monthly basis.
Ensuring consistently high levels of customer satisfaction and retention.

Requirements

What you’ll need

Level 3 Customer service, business development, sales management, or equivalent qualification (essential)
GCSE grade A*-C (or equivalent) in English and Maths (essential)
Full driving licence and access to vehicle with business use insurance (essential)
Level 4 Management qualification (desirable)
IOSH Health and Safety qualification (desirable)
Minimum of three years of business development experience, with a track record of meeting or exceeding apprenticeship sales targets. (essential)
Experience in the private training or education sector. (essential)
Prior experience in developing partnerships with other education providers. (essential)
Demonstrated success in building and managing a sales team. (desirable)
Demonstrate a strong understanding of current business development and sales strategies. (essential)
Familiarity with industry regulations and compliance. (essential)
Commitment to income generation and commercial activity. (essential)
Understanding of adult learning principles and educational methodologies. (desirable)
Excellent communication and presentation skills. (essential)
Customer-focused and client-centric mindset. (essential)
Strong negotiation and relationship building abilities. (essential)
Strong analytical skills for data-driven decision-making. (essential)
Effective project management and time management skills. (essential)
Proactive and results oriented. (essential)
Adaptability and resilience in a dynamic industry. (essential)
Positive attitude and enthusiasm for the training sector. (essential)
Committed to continuous learning and self-improvement. (essential)
Proficient in using sales and CRM software. (desirable)
Entrepreneurial spirit and innovative thinking. (desirable)

Benefits

Comp & perks

Flexible working including home-based, centre-based, or hybrid job role dependant
Up to 26 days annual leave, with the option to purchase up to 10 additional days
Pension scheme to support your long-term financial wellbeing
Training and professional development, including CPD workshops and professional qualifications
Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
Annual paid volunteering day and charity initiatives
Cash incentives for Employee of the Month and Employee of the Year awards
£500 Recommend a friend scheme