Business Development Manager

Jotform

Drive growth and success of Acorn Training’s contracts by building partnerships and managing opportunities. Promote services while achieving sales targets and ensuring satisfaction.

Posted 5/26/2026full-timen/a • 🇺🇸 United StatesMid-LevelSenior💰 £30,000 - £32,000 per yearWebsite

About the role

Key responsibilities & impact

Drive the growth and success of Acorn Training’s contracts in your allocated region.
Build and maintain strategic partnerships with new and existing employers.
Serve as a representative at key forums.
Effectively manage new business opportunities.
Foster local connections to secure support ensuring the sustained growth, achievement, and profitability of designated contracts.
Actively promote Acorn Training's services and training programmes effectively.
Collaborate with the marketing team to develop and execute effective marketing campaigns.
Identify and develop productive and sustainable relationships with potential employers, partners, and wider stakeholders.
Actively prospect to maintain a strong pipeline of potential and future learners, employers, and referral partners relevant to contract requirements.
Be responsible for your pipeline of opportunities, including lead generation, meetings, and closing sales against the contract to grow its value.
Manage your pipeline of data effectively and efficiently to maximise conversion rates and continuously strive to enhance it.
Keep your knowledge up to date in all sectors to provide personalised, passionate, and ethical information, advice and guidance to potential employers and customers.
Use CRM and other systems accurately and consistently to document your progress.
Work with your team to ensure a smooth transition from sale through onboarding to delivery.
Attend networking events and exhibitions in your region to become familiar with your target audience and their needs.
Share knowledge and best practices with your colleagues and peers to enhance customer experience.
Contribute positively to the effectiveness and efficiency of the business, offering new suggestions and ideas.
Achieve the KPIs set on a daily, weekly, and monthly basis.
Ensure consistently high levels of customer satisfaction and retention.

Requirements

What you’ll need

Level 3 Customer service, business development, sales management, or equivalent qualification (essential)
GCSE grade A*-C (or equivalent) in English and Maths (essential)
Full driving licence and access to vehicle with business use insurance (essential)
Level 4 Management qualification (desirable)
IOSH Health and Safety qualification (desirable)
Minimum of three years of business development experience, with a track record of meeting or exceeding apprenticeship sales targets. (essential)
Experience in the private training or education sector. (essential)
Prior experience in developing partnerships with other education providers. (essential)
Demonstrated success in building and managing a sales team. (desirable)
Demonstrate a strong understanding of current business development and sales strategies. (essential)
Familiarity with industry regulations and compliance. (essential)
Commitment to income generation and commercial activity. (essential)
Understanding of adult learning principles and educational methodologies. (desirable)
Excellent communication and presentation skills. (essential)
Customer-focused and client-centric mindset. (essential)
Strong negotiation and relationship building abilities. (essential)
Strong analytical skills for data-driven decision-making. (essential)
Effective project management and time management skills. (essential)
Proactive and results oriented. (essential)
Adaptability and resilience in a dynamic industry. (essential)
Positive attitude and enthusiasm for the training sector. (essential)
Committed to continuous learning and self-improvement. (essential)
Proficient in using sales and CRM software. (desirable)
Entrepreneurial spirit and innovative thinking. (desirable)

Benefits

Comp & perks

Flexible working including home-based, centre-based, or hybrid job role dependant
Up to 26 days annual leave, with the option to purchase up to 10 additional days
Pension scheme to support your long-term financial wellbeing
Training and professional development, including CPD workshops and professional qualifications
Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
Annual paid volunteering day and charity initiatives
Cash incentives for Employee of the Month and Employee of the Year awards
£500 Recommend a friend scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business developmentsales managementcustomer servicelead generationsales strategiesdata-driven decision-makingproject managementtime managementadult learning principleseducational methodologies

Soft Skills

communication skillspresentation skillscustomer-focused mindsetnegotiation abilitiesrelationship buildinganalytical skillsproactive attitudeadaptabilityresilienceenthusiasm

Certifications

Level 3 Customer service qualificationLevel 4 Management qualificationIOSH Health and Safety qualification