Content Marketing Manager

• Define and oversee the creation of content that supports Joorney’s strategic direction and goals
• Oversee our website content, blogs, social media accounts, advertising content, sales support materials
• Seek out and evaluate external media placement and collaboration opportunities
• Work closely with the department management and Executives to identify opportunities that supports Joorney’s strategic direction
• Craft a content strategy and calendar that increases brand awareness and drives qualified traffic into our funnels through both organic and paid channels
• Execute on that strategy, implementing SEO best practices across all content
• Oversee day-to-day content planning including ideation, scheduling, editing, publishing and promotion plans
• Organize and direct the priorities and daily tasks of other marketing team members to ensure all deadlines of the department are met
• Recruit and manage third-party content contributors and multimedia creators, including agencies and freelancers
• Manage content materials approval and quality control process, including providing graphic design direction, writing and/or editing a variety of content, and fact-checking all content
• Gather insights on all target markets in order to create content that appeals to their specific pain points, interests, and needs
• Look for opportunities to attract clients and partners through content, including AI assistant optimization
• Provide support to the sales division by being the point of communication for all needs for sales support documents & marketing materials

Content Marketing Manager

Content Producer

Gerente de Brand Content

Pessoa Produtora de Conteúdo Júnior

MLR Facilitator – Content Approval