Joorney

Marketing

• Develop and strengthen the marketing team by leading, mentoring, and organizing team members to deliver efficient execution and strategic results
• Increase lead generation through digital campaigns, social media, B2B email marketing, events, webinars, partnerships, and sponsorships
• Improve conversion rates by enhancing funnel performance to convert website visitors, social media followers, email recipients, and event attendees into qualified leads and clients
• Develop a comprehensive CRM strategy to ensure we stay top of mind with all our partnering immigration attorneys
• Enhance brand awareness by boosting visibility, engagement, and recognition across digital, email, social media, and event channels
• Lead content and social media strategy and execution by managing creation and publishing across blogs, website, video, email campaigns, and social platforms
• Expand video, webinar, and event marketing by overseeing planning and promotion of webinars, live recordings, and the annual Digital Summit
• Build and manage partnerships and sponsorships by identifying, engaging, and negotiating with potential partners to support events, campaigns, and brand collaborations
• Drive revenue growth by monitoring ROI across marketing activities and allocating resources effectively
• Define and report on KPIs by establishing performance metrics, analyzing data, and continuously optimizing strategies
• Collaborate with executives to define and execute marketing strategies aligned with company objectives
• Manage and coach the Marketing Operations Manager and Event Manager, ensuring alignment and performance across initiatives
• Oversee the graphic design function to ensure all visuals support brand identity and marketing goals
• Develop and maintain an integrated content and social media calendar covering blogs, website, video, email, social media channels, and events
• Write, edit, and oversee high-quality content for web, email, social media, and marketing materials, maintaining tone, consistency, and accuracy
• Plan, promote, and manage webinars, live recordings, and the annual Digital Summit, coordinating speakers, logistics, sponsorships, and follow-up campaigns
• Develop and execute B2B email marketing campaigns, including segmentation, lead nurturing workflows, automated sequences, newsletters, and performance analysis to maximize engagement and conversions
• Develop and execute social media campaigns to increase followers, engagement, and lead generation, monitoring performance and adjusting strategy as needed
• Identify and pursue partnership and sponsorship opportunities, managing outreach, negotiations, and relationship development
• Support the sales team by developing promotional and sales materials including presentations, one-pagers, and campaigns
• Review and analyze campaign, email, and social media performance; prepare regular reports on lead generation, conversions, engagement, and ROI
• Look for opportunities to attract clients and partners through content, including AI assistant optimization
• Stay informed on marketing, social media, email marketing, and content trends to continuously improve strategies and team skills

Marketing Manager

• Develop and strengthen the marketing team by leading, mentoring, and organizing team members to deliver efficient execution and strategic results
• Increase lead generation through digital campaigns, social media, B2B email marketing, events, webinars, partnerships, and sponsorships
• Improve conversion rates by enhancing funnel performance to convert website visitors, social media followers, email recipients, and event attendees into qualified leads and clients
• Develop a comprehensive CRM strategy to ensure we stay top of mind with all our partnering immigration attorneys
• Enhance brand awareness by boosting visibility, engagement, and recognition across digital, email, social media, and event channels
• Lead content and social media strategy and execution by managing creation and publishing across blogs, website, video, email campaigns, and social platforms
• Expand video, webinar, and event marketing by overseeing planning and promotion of webinars, live recordings, and the annual Digital Summit
• Build and manage partnerships and sponsorships by identifying, engaging, and negotiating with potential partners to support events, campaigns, and brand collaborations
• Drive revenue growth by monitoring ROI across marketing activities and allocating resources effectively
• Define and report on KPIs by establishing performance metrics, analyzing data, and continuously optimizing strategies
• Collaborate with executives to define and execute marketing strategies aligned with company objectives
• Manage and coach the Marketing Operations Manager and Event Manager, ensuring alignment and performance across initiatives
• Oversee the graphic design function to ensure all visuals support brand identity and marketing goals
• Develop and maintain an integrated content and social media calendar covering blogs, website, video, email, social media channels, and events
• Write, edit, and oversee high-quality content for web, email, social media, and marketing materials, maintaining tone, consistency, and accuracy
• Plan, promote, and manage webinars, live recordings, and the annual Digital Summit, coordinating speakers, logistics, sponsorships, and follow-up campaigns
• Develop and execute B2B email marketing campaigns, including segmentation, lead nurturing workflows, automated sequences, newsletters, and performance analysis to maximize engagement and conversions
• Develop and execute social media campaigns to increase followers, engagement, and lead generation, monitoring performance and adjusting strategy as needed
• Identify and pursue partnership and sponsorship opportunities, managing outreach, negotiations, and relationship development
• Support the sales team by developing promotional and sales materials including presentations, one-pagers, and campaigns
• Review and analyze campaign, email, and social media performance; prepare regular reports on lead generation, conversions, engagement, and ROI
• Look for opportunities to attract clients and partners through content, including AI assistant optimization
• Stay informed on marketing, social media, email marketing, and content trends to continuously improve strategies and team skills.

Content Marketing Manager

• Define and oversee the creation of content that supports Joorney’s strategic direction and goals
• Oversee our website content, blogs, social media accounts, advertising content, sales support materials
• Seek out and evaluate external media placement and collaboration opportunities
• Work closely with the department management and Executives to identify opportunities that supports Joorney’s strategic direction
• Craft a content strategy and calendar that increases brand awareness and drives qualified traffic into our funnels through both organic and paid channels
• Execute on that strategy, implementing SEO best practices across all content
• Oversee day-to-day content planning including ideation, scheduling, editing, publishing and promotion plans
• Organize and direct the priorities and daily tasks of other marketing team members to ensure all deadlines of the department are met
• Recruit and manage third-party content contributors and multimedia creators, including agencies and freelancers
• Manage content materials approval and quality control process, including providing graphic design direction, writing and/or editing a variety of content, and fact-checking all content
• Gather insights on all target markets in order to create content that appeals to their specific pain points, interests, and needs
• Look for opportunities to attract clients and partners through content, including AI assistant optimization
• Provide support to the sales division by being the point of communication for all needs for sales support documents & marketing materials

• Define and oversee the creation of content that supports Joorney’s strategic direction and goals
• Craft a content strategy and calendar that increases brand awareness
• Execute on content strategy, implementing SEO best practices across all content
• Oversee day-to-day content planning including ideation, scheduling, editing, publishing and promotion plans
• Recruit and manage third-party content contributors and multimedia creators

• Define and oversee the creation of content that supports Joorney’s strategic direction and goals
• Oversee our website content, blogs, social media accounts, advertising content, sales support materials
• Seek out and evaluate external media placement and collaboration opportunities
• Work closely with department management and Executives to identify opportunities
• Craft a content strategy and calendar that increases brand awareness
• Execute on content strategy, implementing SEO best practices
• Oversee day-to-day content planning including ideation, scheduling, editing, publishing and promotion plans
• Organize and direct the priorities and daily tasks of other marketing team members
• Recruit and manage third-party content contributors and multimedia creators
• Manage content materials approval and quality control process
• Gather insights on all target markets to create content that appeals to their specific pain points
• Provide support to the sales division by being the point of communication for all needs for sales support documents & marketing materials
• Stay on top of content marketing trends and consistently educate and train team members in best practices