Joom

Performance Marketing Manager

Joom

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Manage and optimize acquisition channels with a strong focus on commercial performance
  • Build in-house expertise in price comparison platforms and shopping channels (Google Shopping, feed-based marketing)
  • Own performance metrics such as CAC, ROAS, conversion rate, AOV, and contribution margin
  • Support and optimize additional paid channels (Paid Search, Paid Social, Bing, etc.) where relevant
  • Manage and challenge external agencies and freelancers to ensure high-quality execution and reporting
  • Develop and scale affiliate and partner marketing as an acquisition channel
  • Collaborate with product and tech teams to improve landing pages, tracking, feed quality, and conversion rates
  • Ensure strong and clear positioning in acquisition channels to improve first-time customer conversion

Requirements

  • 3+ years of experience in performance marketing, preferably on the German market (e-commerce, marketplace, retail media, or similar)
  • Strong understanding of unit economics and acquisition metrics (CAC, ROAS, AOV, conversion rate, contribution margin)
  • Hands-on experience with performance marketing channels like Google Shopping, price comparison platforms, and feed-based marketing
  • Highly analytical and data-driven mindset
  • Ability to work independently in a lean, fast-paced environment
  • Fluent English
  • Experience with affiliate / partner marketing
  • Experience with landing page optimization, SEO, or acquisition content
  • Fluent German (strongly preferred)
Benefits
  • Health insurance for employees, including dental coverage (Barmenia Mehr Zahn 100)
  • Daily meal allowance
  • Collaboration with colleagues across Portugal, Brazil, Latvia, and China, with opportunities for promotion, professional training, and English courses
  • Annual team-building activities
  • Knowledge-sharing workshops
  • Strong team spirit and collaborative culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingCACROASconversion rateAOVcontribution marginGoogle Shoppingaffiliate marketinglanding page optimizationSEO
Soft Skills
analytical mindsetdata-drivenindependent workcollaborationcommunication