Senior Product Marketing Manager
Jones Lang LaSalle Americas, Inc.
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois • New York • United States
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Salary
💰 $128,000 - $173,000 per year
Job Level
About the role
- Develop and own the end-to-end go-to-market (GTM) strategy for new product launches and feature releases, from planning to execution and measurement.
- Create differentiated product positioning and messaging that clearly articulates the product's value proposition and resonates with target customer segments.
- Act as the key liaison between Product Management, Sales, and Marketing teams to ensure strategic alignment and a cohesive customer experience.
- Build and deliver comprehensive sales enablement toolkits, including battle cards, pitch decks, product demos, and training sessions to ensure the sales team is equipped to sell effectively.
- Actively monitor market and industry trends, conduct competitive analysis, and gather customer insights to inform product strategy and marketing campaigns.
- Collaborate with demand generation teams to design and create integrated marketing plans that drive awareness and pipeline for your product portfolio.
- Manage the product marketing budget, ensuring a high return on investment and measuring the effectiveness of all programs and tactics.
- Act as a subject matter expert and resource for colleagues, leading project teams and mentoring junior members of the marketing organization.
- Drive the event strategy for key industry conferences and customer marketing events including speaker selection, content creation, messaging, and related event staff management.
- Own the top of funnel marketing strategy and performance.
Requirements
- Typically requires 7-15+ years of relevant experience, with a significant focus on B2B product marketing.
- Requires specialized depth and/or breadth of expertise in product marketing principles, including GTM strategy, positioning, and sales enablement.
- Proven ability to work independently in a fast-paced environment, seeking guidance in only the most complex situations.
Benefits
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
- Early access to earned wages through Daily Pay
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyproduct positioningsales enablementcompetitive analysismarketing plansbudget managementevent strategycustomer insightsproduct demostraining sessions
Soft Skills
strategic alignmentcollaborationmentoringindependent workcommunicationleadershipproject managementcustomer experienceproblem-solvingadaptability