Jones Lang LaSalle Americas, Inc.

Senior Marketing Manager, Consumer Goods and Services

Jones Lang LaSalle Americas, Inc.

full-time

Posted on:

Location Type: Office

Location: Atlanta • Illinois • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $155,000 per year

Job Level

Senior

About the role

  • Create and execute the go-to-market marketing strategy and plan for the industry in alignment with our Work Dynamics Consumer Goods & Services division’s business priorities and goals
  • Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
  • Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
  • Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
  • Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
  • Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
  • Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
  • Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
  • Enhance and measure the effectiveness of our industry .com presence
  • Act as a point of escalation during the campaign planning, development, execution and optimization process
  • Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
  • Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
  • Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups

Requirements

  • Bachelor’s degree in marketing, communications, business or related field
  • 8+ years of b-to-b marketing experience
  • Proven experience working with multiple marketing and sales functions to deliver superior results
  • Experience in industry GTM strategy in consumer products or for a real estate firm is a plus
  • Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
  • Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
  • Experience creating and implementing proven successful demand creation and lead nurturing programs
  • Team player with cross-functional project leadership skills, collaboration
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements.
Benefits
  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategyintegrated marketing programsmessagingpositioningcontent creationdemand creationlead nurturingweb analyticsbusiness intelligencepipeline management
Soft skills
collaborationproject leadershipcustomer orientationlisteninginformation gatheringadaptabilityteam playercommunicationstrategic thinkingproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business