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SEO Manager
Joma Jewellery & Katie LoxtonSEO Manager shaping Organic Search for Katie Loxton and Joma Jewellery, driving traffic and conversion. Collaborating with Marketing and Ecommerce teams to enhance user experience and visibility.
About the role
Key responsibilities & impact- Create and deliver the Organic Search strategy across Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. to maximise search visibility, traffic and revenue growth
- Drive visibility growth across both traditional search and emerging channels including AI Search and Social Search
- Identify new opportunities to improve acquisition, search performance and conversion through data-led insights and testing
- Complete regular keyword, trend and competitor analysis to inform strategic decision making and identify opportunities for growth
- Regularly report on Organic Search performance, sharing actionable insights and measuring the effectiveness of implementations and testing
- Audit and maintain strong technical SEO hygiene across all websites, proactively identifying and resolving issues that may impact visibility, traffic or user experience
- Work closely with Ecommerce teams to improve site structure, indexation, crawlability, site speed, Core Web Vitals and schema implementation
- Audit, manage and maintain site-wide landing pages to identify opportunities for optimisation, reduce duplication and improve content quality
- Support A/B testing and user research initiatives to improve customer journey performance and conversion rates
- Own the SEO content strategy, driving growth through enhanced category and content coverage while identifying opportunities to optimise existing content performance
- Collaborate cross-functionally with Ecommerce, Brand and Marketing teams to enhance customer journeys and improve user experience
- Work with Brand teams to identify opportunities to improve brand awareness and increase brand citations across authoritative publications
- Share search trends, consumer insights and competitor activity with wider teams to support commercial and marketing decision making
- Support and manage direct reports, encouraging development and fostering a collaborative, high-performing team culture.
Requirements
What you’ll need- Proven experience in a dedicated SEO role, ideally within Ecommerce, retail, fashion or lifestyle brands
- Strong technical SEO knowledge including site audits, crawlability, indexation, site speed, schema markup and Core Web Vitals
- Experienced in keyword research, content optimisation and competitor analysis
- Strong understanding of SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs and Screaming Frog
- Analytical mindset with the ability to turn data into clear actions, insights and results
- Strong communication and presentation skills, with confidence presenting to Senior Management and cross-functional teams
- Up to date knowledge of Google algorithm changes, search trends and SEO best practice
- Experience managing and developing direct reports
- Proactive, organised and adaptable, with the ability to thrive in a fast-paced environment
- Passionate about Ecommerce, digital growth and delivering exceptional customer experiences.
Benefits
Comp & perks- 33 days holiday including bank holidays rising to 35 with length of service
- A broad benefits package including our staff favourite – a very generous staff discount across both our brands.
- Opportunities to make an impact as well as learn and develop further
- An innovative and friendly workplace with a team we’re proud to be part of.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOtechnical SEOkeyword researchcontent optimisationcompetitor analysissite auditscrawlabilityindexationsite speedschema markup
Soft Skills
analytical mindsetcommunication skillspresentation skillsteam managementcollaborationproactiveorganisedadaptablecustomer experience focusinsight generation