Marketing Manager – 40-60%

Joineer

Marketing Manager developing and executing marketing strategies for a B2B HR solution. Focused on performance marketing, lead generation, and digital visibility.

Posted 7/19/2026part-timeZürich • 🇨🇭 SwitzerlandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing strategies focused on performance marketing and lead generation, with a strong emphasis on digital marketing tools and collaboration with external agencies. Proficient in managing marketing initiatives that drive digital visibility and generate qualified inquiries in the B2B sector.

Highest-signal resume keywords

B2B Marketing ExperienceDigital MarketingPerformance MarketingAgency CollaborationFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingLead GenerationDigital MarketingContent CreationSEOSEMA/B TestingGoogle AdsLinkedIn AdsSaaS Experience

Soft Skills

Independent ManagementStrategic AlignmentCollaboration

Tools & Technologies

Google AdsLinkedIn AdsDigital Marketing Platforms

Industry Keywords

B2BHR TechDACH MarketTrade-Show Presence

About the role

Key responsibilities & impact

Until now, marketing and sales have been handled by one person. We are now increasing investment in marketing and will hand it over to you.
You will independently develop our marketing strategy, align the direction with the Head of Sales & Marketing and implement it yourself.
You will bring in agencies, designers and freelancers as needed and manage them to ensure they deliver what we need.
Your focus will be on performance marketing and demand/lead generation.
Your primary objective is to generate qualified inquiries and fill the sales pipeline.
To achieve this, you will drive digital visibility (SEM, SEO, GEO, landing pages, A/B tests), create content for the website, develop customer stories and prepare our annual trade-show presence.

Requirements

What you’ll need

German (native) for our DACH market; English fluent for team communication
At least 3 years of B2B marketing experience with demonstrable results
Experience in digital marketing and common platforms (Google Ads, LinkedIn Ads, etc.)
Advantageous: experience in a SaaS environment
Knowledge of HR or experience in HR tech
Experience collaborating with agencies and freelancers

Benefits

Comp & perks

Responsibility: strategic and operational marketing for a product used by nearly 50,000 people
Creative freedom: flat hierarchies — your ideas matter
Hybrid work: central office at Zurich main station (Zürich HB), one day per week home office
Compensation: solid base salary plus participation in the company
Also: monthly team lunches and a great team