Product Marketing

• Support GTM strategy execution for product launches, campaigns, and expansion.
• Collaborate with sales, marketing, and product teams to align messaging and positioning.
• Conduct market and competitor research to inform GTM planning.
• Assist in creating sales enablement materials (decks, one-pagers, case studies).
• Document winning processes, recurring technical questions, and create simple guides.
• Run outbound campaigns and analyse outcomes, providing insights for improvement.
• Hypothesise and test new channels and outbound methods tailored to our ICP and personas.

GTM Specialist

Senior Specialist, IT MES

Research and Go-to-Market Intern, English-speaking