Johnson Outdoors

Omnichannel Strategy Manager – eRetailers

Johnson Outdoors

full-time

Posted on:

Location Type: Hybrid

Location: Racine • Wisconsin • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Strategy creation and implementation: Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e-retailers.
  • Campaign coordination: Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners.
  • Sales support: Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer-specific strategies and sales objectives.
  • Omnichannel Digital Strategy Management: Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same.
  • Promotion execution: Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data.
  • Digital shelf optimization: Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates.
  • Marketing support: Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales.
  • Market analysis: Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments.
  • Competitive analysis: Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning.
  • Performance tracking: Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics.
  • Performs other duties as assigned.

Requirements

  • Typically requires a bachelor's degree in marketing, business or equivalent
  • Typically requires a minimum of 4-6 years of progressive experience managing or supporting omnichannel digital strategies with major national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).
  • Strong project management skills, with the ability to juggle multiple tasks and priorities in a fast-paced environment.
  • Proficiency in eCommerce tools and platforms and an understanding of digital shelf best practices.
  • Analytical skills to interpret sales data and campaign performance and make recommendations for continuous improvement.
  • Effective communication skills to coordinate with sales, account leads, and digital teams, ensuring alignment across all activities.
Benefits
  • Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
  • Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
  • Further your career with training opportunities including our tuition assistance program.
  • Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingeCommercedigital advertisingPPC campaignssales data analysisconversion rate optimizationpromotional strategiesmarket analysiscompetitive analysisomnichannel strategy
Soft skills
project managementcommunicationcollaborationanalytical thinkingtime managementadaptabilityproblem-solvingstrategic thinkingorganizational skillsmultitasking
Certifications
Bachelor's degree in marketingBachelor's degree in business