Senior Manager, Upstream Marketing – Enabling Tech

Johnson & Johnson

Senior marketing leader shaping DePuy Synthes Velys surgical enabling technology strategy. Driving market analysis, commercialization, launches, and adoption across healthcare stakeholders.

Posted 8/17/2026full-timeRaynham • Florida, Massachusetts, Pennsylvania • 🇺🇸 United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining product vision and go-to-market strategies for regulated medical devices, leveraging strong analytical skills and experience in market sizing, financial modeling, and cross-functional leadership. Proficient in translating clinical workflows and regulatory requirements into actionable business strategies and messaging.

Highest-signal resume keywords

Product Vision DefinitionMarket SizingFinancial ModelingCross-Functional LeadershipRegulatory Framework Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchBusiness Case DevelopmentData-Driven Decision MakingGo-To-Market Strategy ExecutionFinancial AnalysisCompetitive AnalysisClinical Workflow TranslationDevice Lifecycle ManagementInteroperability MessagingRegulatory Claims Alignment

Soft Skills

Analytical SkillsBusiness StorytellingStakeholder EngagementCross-Functional CollaborationLeadership

Tools & Technologies

Hospital IT SystemsCybersecurity DocumentationIntegration ServicesConnected Hardware PlatformsOTA Update Strategies

Industry Keywords

Medical Device IndustryMedical TechnologyRegulated Medical DevicesCapital EquipmentOR Integration Equipment

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define product vision, value proposition, and go-to-market strategy using market research, customer intelligence, and competitive analysis
Develop business cases including market sizing, financial modeling, and business valuations to support investment decisions
Translate clinical workflows, hospital IT/cybersecurity needs, and regulatory constraints into messaging, purchasing guides, and training materials
Define customer requirements and messaging for connectivity, interoperability, and device provisioning; support hospital network approval processes
Define evidence needs, support clinical and real-world data initiatives, and align messaging with regulatory claims
Lead cross-functional launch readiness with Regulatory, R&D, IT/Cybersecurity, Clinical, Manufacturing, and Commercial teams
Engage external stakeholders including KOLs, CIOs/CMIOs, procurement, and partners to validate direction and accelerate adoption
Own competitive intelligence and ecosystem mapping to inform product and market priorities
Measure and optimize post-launch adoption using field feedback, usage metrics, and clinical outcomes
Integrate business needs across technologies to ensure the Velys Hub supports the enabling technology roadmap

Requirements

What you’ll need

Bachelor's degree in Engineering, Life Sciences, Marketing, Computer Science, or a related field
10+ years in marketing, product strategy, or commercial roles supporting regulated medical devices or connected hardware platforms, or 5+ years with an advanced degree such as MBA or PhD
Experience in the medical device or medical technology industry
Strong commercial skills in market sizing, pricing, financial modeling, and business storytelling
Ability to lead complex, cross-functional initiatives in a matrixed organization
Strong analytical skills and experience with data-driven decision making and financial analysis
Ability to develop and execute go-to-market strategies
Experience in capital equipment, OR integration equipment, integration services, or adjacent segments preferred
Experience with platform OS decisions, OTA update strategies, and device lifecycle management preferred
Familiarity with medical device regulatory frameworks, connectivity standards, hospital IT workflows, and cybersecurity documentation preferred
Background spanning R&D, Marketing, and/or Sales within medical devices preferred

Benefits

Comp & perks

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year; 48 hours per calendar year for employees residing in Colorado; 56 hours per calendar year for employees residing in Washington
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
10 days Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview process and disability accommodation support