Director, IM Social Media Strategy

Johnson & Johnson

Director shaping global social media strategy for Johnson & Johnson’s healthcare innovation business. Architecting channels, governance, analytics, and crisis standards across regulated markets.

Posted 8/12/2026full-timeNew Brunswick • New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $150,000 - $258,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media governance, digital communications, and audience engagement within regulated environments. Proven ability to lead teams, develop strategic frameworks, and leverage analytics tools to drive insights and improve user experience.

Highest-signal resume keywords

Social Media GovernanceDigital Communications StrategyAnalytics Tools ProficiencyPeople LeadershipPharmaceuticals Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Reputation ManagementCorporate Communications StrategyMedia RelationsAudience User FlowsMulti-Market Distribution Ecosystems

Soft Skills

LeadershipCollaborationCommunication

Tools & Technologies

SprinklrKhorosBrandwatch

Industry Keywords

PharmaceuticalsHealthcareRegulatory ComplianceRisk ControlsCommunity Engagement

About the role

Key responsibilities & impact

Architect, evolve, and connect global social media channel charters and operational models across regions and therapeutic areas
Ground digital initiatives in audience insights, user experience, and intuitive content pathways
Monitor how emerging technologies, especially AI, will reshape digital strategy, operations, content workflows, and audience engagement
Build partnerships across therapeutic areas, global markets, and enterprise functions as a trusted advisor
Partner with regional teams to amplify local priorities and provide governance, templates, and training
Own and maintain the global social media governance framework, policies, access controls, and risk protocols
Refine compliant review pathways and escalation protocols with Legal, Regulatory, Privacy, and Security teams
Supervise global publishing standards, community moderation, credential security, and vendor management
Develop indicator frameworks for awareness, engagement, traffic, and reputation metrics
Turn complex data into actionable leadership insights
Set community engagement and sensitive moderation standards for adverse events, misinformation, and product complaints
Coordinate with issues and crisis teams during major moments
Direct a high-performing core team and provide direct and indirect people leadership

Requirements

What you’ll need

Hands-on experience in pharmaceuticals, healthcare, or a similarly regulated environment
Experience partnering with medical, legal, regulatory, and compliance functions
Proven track record building or managing social media governance, policies, risk controls, and channel access frameworks
Experience architecting global channel structures, audience user flows, and multi-market distribution ecosystems
Strong capability using analytics tools such as Sprinklr, Khoros, or Brandwatch
Ability to derive insights, improve user experience, and communicate return on investment to leaders
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
10+ years of experience in social media strategy, digital communications, and/or integrated marketing
Leadership experience in a large, complex organization
5+ years of people leadership experience
Ability to build and develop teams across strategy, operations, creative, and analytics
Occasional flexibility for after-hours coverage during high-priority news cycles or issues
Required skills: Brand Reputation Management, Corporate Communications Strategy, Media Relations

Benefits

Comp & perks

Retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year; 48 hours per calendar year for employees who reside in Colorado; 56 hours per calendar year for employees who reside in Washington
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
10 days Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview process and accommodation support