Associate Director, Content Capabilities – Innovation, DAM, Metadata, Content Intelligence

Johnson & Johnson

Associate Director leading content capabilities and innovation at Johnson & Johnson. Responsible for transforming content management strategies and practices for enterprise-scale impact.

Posted 7/24/2026full-timeHorsham • New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Asset Management (DAM), metadata governance, and content lifecycle management, with a strong focus on taxonomy design and analytics integration to drive content discoverability and operational efficiency.

Highest-signal resume keywords

Digital Asset Management (DAM)Metadata GovernanceTaxonomy DesignContent Lifecycle ManagementContent Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Metadata FrameworksAsset Lifecycle ManagementContent TechnologiesAnalytics IntegrationKPI DefinitionContent Reuse StrategyQuality Assurance ProcessesRegulatory ComplianceAI-Powered SearchContent Activation

Soft Skills

Stakeholder ManagementInfluencing Senior LeadersCommunication SkillsTraining SkillsAnalytical Mindset

Tools & Technologies

Adobe AEM AssetsVeeva VaultFigmaMarketing Analytics Tools

Industry Keywords

Content OperationsDigital Asset GovernanceOmnichannel MarketingBiopharmaceutical IndustryRegulated Environments

Tech Stack

Tools & technologies

AEMVault

About the role

Key responsibilities & impact

Build, lead, and evolve a high-performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets.
Establish best-in-class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
Serve as the organization's thought leader in information architecture, librarianship, metadata science, and digital knowledge management, driving content discoverability, reuse, AI readiness, and enterprise content value.
Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
Ensure proper rights and usage metadata is captured and enforced across all assets
Own the end-to-end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement
Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators)
Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement.
Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys
Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance
Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity
Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes
Define and execute enterprise content reuse strategy across brands, channels, and markets
Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time-to-find) and monitor performance
Establish metadata schemas and tagging standards across DAM and connected platforms to support discoverability, reuse, interoperability, and compliance.
Lead the evolution of metadata and taxonomy capabilities to support AI-powered search, content recommendation, generative AI.
Drive innovation initiatives that enhance content discoverability, automation, and operational efficiency.

Requirements

What you’ll need

B.S. required; MS/MBA/PhD preferred.
5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
Strong understanding of content creation, approval, and distribution workflows in regulated environments
Experience enabling content measurement through metadata, tagging, and analytics integration
Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
Analytical mindset with ability to define KPIs and translate data into actionable insights
Familiarity with omnichannel marketing ecosystems and content activation
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Exceptional stakeholder management skills with demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization.
Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
Excellent communication and training skills required.

Benefits

Comp & perks

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year