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Product Content Manager
Johnson & JohnsonProduct Content Manager optimizing product information management and digital commerce strategies for Johnson & Johnson's MedTech Surgery business. Delivering solutions to enhance customer experience and e-commerce effectiveness.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in Product Information Management and Digital Commerce, with a strong focus on optimizing product content for e-commerce and enhancing customer experiences through effective product data governance and analytics. Proficient in managing product taxonomy, metadata standards, and digital asset management to drive product discoverability and conversion.
ATS Keywords
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Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and execute the organization’s product content strategy to support digital commerce, customer self-service, and product discoverability.
- Define standards for product naming, descriptions, marketing copy, specifications, attributes, and digital assets.
- Ensure product information effectively supports customer decision-making throughout the buying journey.
- Partner with the PIM Librarian and other PIM team members to maximize the value of the InRiver PIM platform.
- Define product attribute models, metadata standards, taxonomies, and category structures.
- Establish governance processes for creating, reviewing, approving, and publishing product information.
- Maintain governance standards for ongoing product lifecycle management, including new products, updates, discontinuations, and product substitutions.
- Drive continuous improvement of product data quality and completeness.
- Optimize product content for e-commerce, digital catalogs, and customer self-service platforms.
- Improve product navigation, filtering, comparison capabilities, and cross-selling opportunities.
- Define and manage product relationships, including accessories, compatible products, replacement products, and substitute products.
- Collaborate with UX and e-commerce teams to improve product discovery and conversion.
- Coordinate digital product launch readiness across all customer-facing channels.
- Partner with Product Management and Marketing to ensure timely publication of product information and digital assets
- Optimize product information for internal site search, search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Develop keyword strategies, product synonyms, alternate terminology, abbreviations, and search metadata.
- Structure product content to improve discoverability by AI-powered search tools, digital assistants, and large language models.
- Ensure structured product information supports future AI-driven customer experiences.
- Establish and monitor key performance indicators (KPIs) related to product content quality and digital performance.
- Measure product attribute completeness, content quality, search effectiveness, and digital engagement.
- Identify opportunities to improve customer experience through enhanced product information.
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Information Management, Digital Commerce, or a related field
- 5+ years of experience in Product Information Management, Digital Commerce, Product Marketing, or Master Data Management
- Experience working with a Product Information Management (PIM) platform (e.g., InRiver, Salsify, Akeneo, Pimcore)
- Strong understanding of product taxonomy, metadata, and information architecture
- Experience supporting e-commerce platforms and digital product catalogs
- Excellent project management and cross-functional collaboration skills
- Strong analytical and organizational abilities.
- Knowledge of SEO, site search optimization, AEO, and GEO best practices (preferred)
- Experience in the medical device, healthcare, or life sciences industry (preferred)
- Experience with digital asset management (DAM) systems (preferred)
- Familiarity with product lifecycle management (PLM), ERP, and CRM integrations (preferred)
- Experience using analytics platforms to measure digital content performance (preferred)
Benefits
Comp & perks- medical
- dental
- vision
- life insurance
- short- and long-term disability
- business accident insurance
- group legal insurance
- consolidated retirement plan (pension)
- savings plan (401(k))
- long-term incentive program
- vacation – up to 120 hours per calendar year
- sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
- holiday pay, including floating holidays – up to 13 days per calendar year
- work, personal and family time - up to 40 hours per calendar year