Associate Director, Content Capabilities – Innovation, DAM, Metadata, Content Intelligence

Johnson & Johnson

Associate Director managing Digital Asset Management and content governance at Johnson & Johnson. Overseeing content operations and strategy to enhance healthcare solutions at enterprise scale.

Posted 7/24/2026full-timeTitusville • New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Asset Management (DAM) platforms, metadata governance, and content lifecycle management, with a strong focus on analytics and performance measurement to drive business outcomes. Proven ability to lead teams, establish best practices, and influence stakeholders in regulated environments.

Highest-signal resume keywords

Digital Asset Management (DAM)Metadata GovernanceTaxonomy Design and GovernanceContent Performance MeasurementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content OperationsAsset Lifecycle ManagementMetadata FrameworksContent TechnologiesAnalytics IntegrationKPI DefinitionContent Creation WorkflowsRegulatory ComplianceData-Driven Decision-MakingOmnichannel Marketing

Soft Skills

Exceptional CommunicationInfluencing Senior LeadersCross-Functional CollaborationTraining and Performance Management

Tools & Technologies

Adobe AEM AssetsVeeva VaultFigma

Industry Keywords

BiopharmaceuticalRegulated EnvironmentsContent ActivationKnowledge OrganizationGovernance

Tech Stack

Tools & technologies

AEMVault

About the role

Key responsibilities & impact

Build, lead, and evolve a high-performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets.
Establish best-in-class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
Ensure proper rights and usage metadata is captured and enforced across all assets.
Own the end-to-end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement.
Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement.
Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys.
Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance.
Drive adoption and accountability across operational teams and vendor partners through governance, training, and performance management.

Requirements

What you’ll need

B.S. required; MS/MBA/PhD preferred.
5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
Strong understanding of content creation, approval, and distribution workflows in regulated environments
Experience enabling content measurement through metadata, tagging, and analytics integration
Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
Analytical mindset with ability to define KPIs and translate data into actionable insights
Familiarity with omnichannel marketing ecosystems and content activation
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Exceptional stakeholder management skills with demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization.
Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.

Benefits

Comp & perks

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year