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Senior Manager, Global Strategic Marketing
Johnson & JohnsonSenior Manager, Global Strategic Marketing for Johnson & Johnson focusing on driving marketing strategies across global product segments. Collaborating with cross-functional teams to enhance vision treatment solutions.
About the role
Key responsibilities & impact- Drive and support execution of global marketing strategies informed by customer insights, market trends, and competitive intelligence.
- Integrate voice of customer (VOC) and market data to inform upstream initiatives and portfolio optimization.
- Conduct research on industry trends to shape effective marketing approaches.
- Develop and implement global go-to-market plans aligned to business priorities and regional needs.
- Lead execution of segment-specific marketing initiatives, ensuring alignment to timelines, quality, and outcomes.
- Monitor performance of marketing initiatives and refine plans based on insights.
- Serve as a strategic resource and partner to cross-functional teams including R&D, Clinical, Finance, Supply Chain, and Regional teams.
- Coordinate resources and align stakeholders to support execution.
- Partner with external agencies and key opinion leaders.
- Implement promotional strategies, including campaign planning and evaluation.
- Support tradeshows, sales meetings, and customer engagement activities.
- Develop sales tools, training, and educational materials in partnership with Communications and Education teams.
- Lead analysis of marketing metrics and performance data.
- Manage budgets and vendor relationships to ensure effective resource utilization.
- Optimize marketing activities based on data-driven insights.
- Provide guidance, coaching, and mentorship to junior team members and cross-functional partners.
- Contribute to building marketing capabilities and best practices.
- Foster a culture of accountability and continuous improvement.
Requirements
What you’ll need- Bachelor’s degree required; MBA or advanced degree preferred.
- Minimum of 8 years progressive business experience required, including 3+ years in marketing.
- People management experience required.
- Healthcare experience preferred.
- Experience with product/brand/project management or strategic marketing initiatives.
- Global experience preferred.
- Strong analytical and problem-solving skills.
- Ability to drive execution and deliver results in a matrixed environment.
- Strong communication and stakeholder management skills.
- Ability to influence without authority and collaborate globally.
- High initiative, adaptability, and learning agility.
- Up to 25% international travel may be required.
Benefits
Comp & perks- an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
- vacation days
- parental leave for a minimum of 12 weeks
- bereavement leave
- caregiver leave
- volunteer leave
- well-being reimbursement
- programs for financial, physical and mental health
- service anniversary and recognition awards
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Market ResearchProduct ManagementBrand ManagementCampaign PlanningMarketing Metrics AnalysisBudget ManagementPortfolio OptimizationGo-To-Market PlanningPromotional Strategy ImplementationSales Tool Development
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsInfluencing SkillsAdaptability
Certifications
Bachelor's DegreeMBA or Advanced Degree Preferred