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Director, Surgical Vision Equipment Portfolio
Johnson & JohnsonDirector of Global Marketing Strategy leading the surgical vision equipment portfolio for Johnson & Johnson. Responsible for driving growth, innovation, and strategic leadership in marketing efforts.
About the role
Key responsibilities & impact- lead the development and execution of the global marketing strategy for the surgical vision equipment, digital and accessories portfolio to drive short and long-term growth.
- plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.
- lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
- lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
- direct the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
- lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, etc.
- provide leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
- performance management. Provides coaching, feedback and development opportunities for team members. Leads efforts for talent acquisition and talent development for the team. Leads talent development and leadership pipeline. Build a high performing team and winning team culture.
Requirements
What you’ll need- Minimum of a bachelor’s degree is required.
- Minimum of 10 years work/business experience is required.
- Health care experience is required.
- Marketing leadership experience is required.
- Proven track record of developing talent with positive leadership characteristics is required.
- Experience and successful track record leading product innovation and successful commercialization is required.
- Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
- Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
- Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
- Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
- Demonstrated ability to lead marketing agencies and inspire strong output is required.
- Up to 30% domestic and international travel may be required.
Benefits
Comp & perks- an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
- vacation days
- parental leave for a minimum of 12 weeks
- bereavement leave
- caregiver leave
- volunteer leave
- well-being reimbursement
- programs for financial, physical and mental health
- service anniversary and recognition awards.
- employees - and in some location’s eligible dependents - can participate in several insurance plans.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Strategic Marketing FundamentalsMarket ResearchPortfolio ManagementBusiness Performance TrackingProduct Launch Management
Soft Skills
Servant LeadershipInfluencing Without AuthorityCoaching and FeedbackTeam BuildingCustomer Engagement
Certifications
Bachelor's Degree