Manager, AI Marketing Enablement

Johnson & Johnson

Manager, AI Marketing Enablement developing AI-powered marketing capabilities at Johnson & Johnson. Collaborating with marketing teams to enhance workflows and drive innovation using AI technologies.

Posted 7/9/2026full-timeTitusville • New Jersey, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $117,000 - $201,250 per yearWebsite

About the role

Key responsibilities & impact

Lead AI Adoption & Marketing Innovation
Serve as the primary AI enablement partner for an assigned therapeutic area.
Drive adoption and effective use of AI-powered tools, platforms, and workflows across brand teams.
Lead training sessions, workshops, office hours, and demonstrations that build confidence and proficiency with new technologies.
Partner with marketers to integrate AI-generated insights, recommendations, and capabilities into planning, decision-making, and execution.
Champion innovative ways of working that improve efficiency, scalability, and marketing effectiveness.
Support pilot programs, platform launches, and enterprise adoption initiatives that accelerate innovation.
Analyze Business Needs & Improve Processes
Analyze marketing workflows, business processes, and user needs to identify opportunities for automation, optimization, and AI-enabled improvements.
Gather, document, and prioritize business and functional requirements for AI-powered solutions, digital platforms, and process enhancements.
Translate business requirements into actionable recommendations for technology, analytics, platform, and external partner teams.
Evaluate existing workflows and recommend improvements that enhance user experience, operational efficiency, and business performance.
Support user acceptance testing (UAT), solution validation, implementation activities, and ongoing platform enhancements.
Identify opportunities to simplify processes, increase adoption, and improve the overall effectiveness of digital capabilities.
Turn Insights Into Action
Help marketers translate AI-generated insights, audience intelligence, analytics, and recommendations into actionable business decisions.
Monitor adoption trends, platform utilization, workflow performance, and business outcomes to identify opportunities for continuous improvement.
Use data and insights to drive recommendations that improve marketing effectiveness and user engagement.
Capture user feedback and contribute to best practices, governance, and scalable operating models across therapeutic areas.
Stay current on emerging AI technologies, digital marketing capabilities, commercialization trends, and innovation opportunities.

Requirements

What you’ll need

Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, Digital Technology, Marketing Technology, Marketing, or a related field required.
MBA or other advanced degree preferred.
Minimum 5-6 years of experience in marketing, marketing technology, business systems analysis, digital transformation, analytics, commercial operations, enablement, or related disciplines.
Experience working with enterprise technology platforms, AI-powered solutions, analytics tools, workflow systems, digital applications, or business technology products.
Experience gathering, documenting, and translating business and functional requirements into technology, workflow, process, or operational improvements.
Experience analyzing business processes, evaluating user needs, and identifying opportunities to improve efficiency, effectiveness, and adoption.
Strong understanding of pharmaceutical marketing workflows, commercial operations, and content development processes.
Experience leveraging data, analytics, reporting tools, or AI-powered systems to support business decision-making.
Strong analytical, critical-thinking, and problem-solving skills.
Ability to translate complex technical concepts into clear, actionable business recommendations.
Excellent communication, facilitation, relationship-building, and stakeholder engagement skills.
Proven ability to collaborate across cross-functional teams and influence without direct authority.
Curiosity, adaptability, and enthusiasm for emerging technologies and AI-driven innovation.

Benefits

Comp & perks

subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
10 days Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Business Process AnalysisRequirements GatheringWorkflow OptimizationUser Acceptance TestingData-Driven Decision MakingDigital TransformationAnalytics ToolsAI-Enabled ImprovementsOperational EfficiencyContent Development Processes

Soft Skills

Analytical SkillsCritical ThinkingProblem-SolvingCommunication SkillsRelationship Building

Certifications

Bachelor's DegreeMBA or Advanced Degree Preferred