TEC Brand Leader – 血液肿瘤业务部

Johnson & Johnson

Brand Leader overseeing Tecvayli brand strategy and execution; driving business growth in pharmaceutical markets.

Posted 7/4/2026full-timeBeijing • 🇨🇳 ChinaSeniorWebsite

About the role

Key responsibilities & impact

Own and lead the overall brand strategy for Tecvayli , ensuring alignment with BU priorities and company objectives.
Drive long-term business planning and identify growth opportunities through deep customer, market, and competitive insights.
Develop strategies to enhance patient access, market adoption, and brand competitiveness.
Provide strategic recommendations to the BU leadership team based on business performance evaluation and market dynamics.
Develop and execute integrated annual brand plans with clear business objectives and KPIs.
Lead holistic tactical planning and ensure high-quality execution to maximize brand growth and business performance.
Monitor brand performance and proactively optimize strategies and resource allocation to deliver sustainable growth.
Manage brand investment and support business planning processes to maximize return on investment.
Act as a key leader within the MM CVT, fostering strong collaboration and shared accountability across Medical Affairs, Market Access, Commercial Excellence, Sales and other key functions.
Influence and align internal stakeholders to ensure effective strategy execution and business delivery.
Partner proactively with Regional and Global teams to leverage best practices and represent local market needs.
Lead, coach and develop one direct report to build a high-performance team culture.
Drive capability building and talent development initiatives within the Business Unit.
Promote ownership, innovation and continuous improvement across the team.
Partner with BU Head to drive operational effectiveness and organizational excellence.
Support sales force capability enhancement and field execution excellence.
Drive process simplification and continuous improvement initiatives to improve productivity and business impact.

Requirements

What you’ll need

Bachelor's degree or above; background in Medicine, Pharmacy, Life Sciences, or MBA preferred.
Minimum 8 years of pharmaceutical industry experience, including strong marketing experience in multinational companies.
Demonstrated success in brand leadership and business management with accountability for strategic planning and business results.
Oncology and/or hematology experience is highly preferred; experience in innovative specialty products is a strong plus.
Experience leading cross-functional teams and influencing senior stakeholders; people management experience is preferred.
Strong strategic thinking, business acumen, and commercial mindset.
Proven ability to lead in a complex matrix organization and drive organizational alignment.
Excellent communication, stakeholder management, and influencing skills.
Entrepreneurial mindset, customer-centric approach, and strong execution capability.
Fluent in English.

Benefits

Comp & perks

Inclusive work environment
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Business PlanningMarket AnalysisKPI DevelopmentTactical PlanningResource AllocationBrand Performance MonitoringInvestment ManagementStrategic RecommendationsCapability BuildingProcess Improvement

Soft Skills

Strategic ThinkingCommunication SkillsInfluencing SkillsCustomer-Centric ApproachEntrepreneurial Mindset

Certifications

Bachelor's DegreeMBA Preferred