Customer Data Platform Lead

Johnson & Johnson

Senior Manager for the Customer Data Platform at Johnson & Johnson. Responsible for strategy and execution to enhance data usage for personalization and analytics across business units.

Posted 6/8/2026full-timeNew Brunswick • Florida, Massachusetts, New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $137,000 - $235,750 per yearWebsite

Tech Stack

Tools & technologies

ETLSFDCSitecoreSQL

About the role

Key responsibilities & impact

Own the strategy, design, and operational rollout of a Customer Data Platform (CDP) capability
Drive capture, unification, activation, and governance of customer and digital touchpoint data
Architect identity resolution and profile management approaches
Lead integrations with SFDC, SFMC, 3rd Party SaaS, and SAP
Partner with analytics, privacy, and commercial stakeholders to enable real-time personalization
Build audience definitions and activation paths for on-site personalization, SFMC campaigns, CRM actions, and downstream systems
Produce runbooks, onboarding guides, and self-service tooling for marketers, CRM owners, and platform teams.
Lead cross-functional teams to deliver CDP capabilities.

Requirements

What you’ll need

Bachelor’s degree
8+ years of experience in data, CDP, marketing technology, or digital analytics roles
Hands-on experience implementing or operating a CDP (Sitecore CDP experience strongly preferred)
Demonstrated integrations experience with SFDC, SFMC, SAP, and enterprise analytics via APIs, ETL, and streaming technologies
Strong knowledge of identity resolution, profile stitching, segmentation, audience activation, and real-time event processing
Working knowledge of data engineering concepts, SQL, JSON/event schemas, and modern data pipelines
Experience in regulated industries (MedTech, pharma, healthcare) with practical knowledge of privacy, consent, and regulatory constraints
Excellent stakeholder management, communication, and cross-functional leadership skills.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer Data Platform (CDP)identity resolutionprofile managementaudience activationdata engineeringSQLJSONETLstreaming technologiesdigital analytics

Soft Skills

stakeholder managementcommunicationcross-functional leadership

Certifications

Bachelor’s degree