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Business Development Manager – VELYS Spine
Johnson & JohnsonBusiness Development Manager responsible for capital sales execution and national strategy for VELYS Spine platform in Canada. Joining Johnson & Johnson's Orthopaedics team making an impact on healthcare solutions.
About the role
Key responsibilities & impact- Lead and execute national VELYS Active Robotic Assistance capital sales strategies, including development and closure of large-scale, enterprise-level capital equipment opportunities across Canada.
- Drive strategies to shorten complex capital sales cycles through proactive stakeholder alignment, executive engagement, disciplined opportunity management, and early identification of procurement and funding pathways.
- Partner with Legal, HCC, Finance, Pricing, Contract Execution, Supply Chain, and Commercial Leadership teams to structure and execute complex commercial agreements aligned to the VELYS Active Robotic Assistance go-to-market strategy.
- Present and demonstrate the clinical, operational, and economic value proposition of the VELYS Active Robotic Assistance platform to surgeons, hospital leadership, procurement groups, executive decision-makers, and hospital foundation stakeholders.
- Identify and eliminate commercial, operational, and administrative barriers that delay capital purchasing decisions and implementation timelines.
- Develop capital selling best practices, capability-building initiatives, and commercial playbooks to improve execution consistency and deal velocity across the sales organization.
- Serve as the commercial lead for Spine capital deal requests, ensuring alignment with business objectives, compliance standards, and approval requirements.
- Collaborate closely with Marketing, Commercial Education, Commercial Strategy Managers and Professional Education teams to support surgeon engagement and platform adoption initiatives.
- Assess competitive market dynamics, customer purchasing behavior, and healthcare trends to strengthen commercial positioning and support strategic decision-making.
- Provide regular updates to senior leadership regarding pipeline progression, forecast accuracy, business risks, and strategic priorities.
Requirements
What you’ll need- Minimum of a university/bachelor’s degree or equivalent
- Minimum of 6 years of capital sales experience
- Proven skills in selling capital equipment with record of success as demonstrated by sales target achievement over a period of time
- Proven expertise navigating hospital procurement environments, capital committee structures, executive decision-making processes, and hospital foundation funding pathways
- Strong executive presence with the ability to influence C-suite stakeholders, surgeons, procurement leaders, foundation executives, and healthcare administrators
- Demonstrated ability to shorten complex healthcare capital sales cycles while maintaining strong commercial outcomes and customer alignment
- Extensive experience working with hospital foundations and philanthropic funding partners to support capital equipment acquisition and healthcare infrastructure investments
- Experience developing business cases, ROI analyses, and value-based selling strategies
- Must be proficient with standard computer applications, MS Office, etc.
- A valid driver’s license.
- Up to 60% domestic Canada travel may be required.
Benefits
Comp & perks- Inclusive work environment
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
capital salesselling capital equipmentbusiness case developmentROI analysisvalue-based selling strategiescomplex commercial agreementsopportunity managementhealthcare capital sales cyclesprocurement environmentsfunding pathways
Soft Skills
executive presenceinfluencestakeholder alignmentcustomer alignmentstrategic decision-makingcommunicationcollaborationleadershipproblem-solvingcapability building
Certifications
university degreebachelor’s degreevalid driver’s license