Senior Manager, Strategic Marketing

Johnson & Johnson

Senior Manager Strategic Marketing driving brand strategy in key growth markets for healthcare innovation. Engaging with global teams and priority markets to align strategies and execution.

Posted 5/25/2026full-timeShanghai • 🇨🇳 ChinaSeniorWebsite

About the role

Key responsibilities & impact

Support global brand strategy by helping ensure clarity, consistency, and appropriate application across markets
Assist in translating global brand direction into regionally relevant approaches across EMEA, APAC, and the Americas
Gather and share market insights with brand leaders to inform product development and brand strategy initiatives
Serve as a key point of coordination between global brand teams and priority market leaders
Support priority markets in adapting global strategies to local needs, regulations, and market dynamics
Enable markets with approved modular content, guidance, and tools to support brand presence and engagement
Help maintain consistency in digital presence, congress participation, and brand expression across regions
Partner with priority market teams to strengthen marketing capabilities and ways of working
Support market and global planning processes (e.g., LRFP, LRPP, business planning) through coordination and alignment
Help provide visibility to regional priorities, tradeoffs, and dependencies
Support governance and standards related to brand use, messaging, and market adaptation
Support sharing of insights and learnings across key markets and platforms
Help identify and disseminate best practices to strengthen brand impact globally

Requirements

What you’ll need

Bachelor's degree in marketing, Business Administration, Life Sciences, or related discipline; advanced degree a plus.
7+ years of experience in marketing, product marketing, or related commercial roles.
Proven success in regional, country-level, or downstream marketing roles.
Demonstrated ability to execute within cross-functional, matrixed environments.
Strong analytical, communication, and influencing skills.
Experience working with hospital systems, clinical stakeholders, or medical technology.
Strong working knowledge of market analytics, brand execution, pricing, and customer insights.

Benefits

Comp & perks

Health insurance
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analyticsbrand executionpricingcustomer insights

Soft Skills

analytical skillscommunication skillsinfluencing skillscoordinationadaptability

Certifications

Bachelor's degree in marketingBachelor's degree in Business AdministrationBachelor's degree in Life Sciences