Director, Global Downstream Marketing – Spine, Orthopaedics

Johnson & Johnson

Director of Global Downstream Marketing leading spine portfolio for Johnson & Johnson. Focused on commercialization strategies and global market alignment for healthcare innovation.

Posted 5/15/2026full-timeRaynham • Florida, Massachusetts, Pennsylvania • 🇺🇸 United StatesLead💰 $150,000 - $258,750 per yearWebsite

About the role

Key responsibilities & impact

Lead global downstream marketing activities for the Spine portfolio, including NPI execution, lifecycle management of Focus and Legacy products, and alignment to overall business performance objectives.
Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration with VELYS/Enabling Technologies omnichannel campaigns.
Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 regions, in partnership with regional marketing and business leaders.
Support achievement of global revenue and performance targets, including meaningful contribution from priority international and G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
Partner with cross-functional teams to expand and execute third-party agreements, maximizing access across key global and priority international markets.
Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM).
Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
Develops, analyzes, and advances key objectives aligned to the vision and strategy of Global Growth Marketing (GGM), partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plans.
Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
Communicates GGM strategies and initiatives across teams and represents Global Growth Marketing on core cross-functional teams.
Partners across functions to help establish and implement processes and ways of working that enable effective execution of marketing strategies and campaigns.
Leads selection and management of external vendors and strategic partners to support GGM priorities, including contributions to pipeline direction, business planning, and business development opportunities.
Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
Ensures alignment to GGM operating principles and delivers results against key performance indicators.
Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
Fosters a purpose-driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with team and enterprise strategies and goals.

Requirements

What you’ll need

A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
MBA preferred.
A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
Orthopaedic / neuro / spine experience preferred.
Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
Demonstrated leadership including the ability to lead and manage through change is required.
Track record of success working within a matrixed organizational environment; enterprise mindset decision-making is required.
Excellent understanding of customer, business intelligence and industry trends is required.
Excellent listening, written, and oral communications skills; excellent organizational skills along with the ability to make sales presentations with positive results is required.
Ability to manage stakeholders; which includes communicating, influencing, and providing comprehensive solutions is required.
Strong problem-solving, organizational, and project management skills, including the ability to design, structure, and lead projects is required.
Up to 40% travel will be required for this role.

Benefits

Comp & perks

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategycommercialization strategyforecastingpricing frameworkstalent developmentbudget managementROI modelsprogram managementchange managementproject management

Soft Skills

leadershipcommunicationorganizational skillsproblem-solvingstakeholder managementrelationship buildingcross-functional collaborationcoachingfeedbackinfluencing

Certifications

MBABA/BS degreemarketing certificationfinance certificationproject management certificationchange management certificationleadership certificationhealthcare marketing certificationsales certificationstrategic marketing certification