Johnson & Johnson

Director of Customer Engagement – Media Measurement

Johnson & Johnson

full-time

Posted on:

Location Type: Hybrid

Location: Horsham • New Jersey • Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $150,000 - $258,750 per year

Job Level

Lead

About the role

  • Bring a deep understanding of the intricacies of media data and analytics for major brands
  • Building a comprehensive measurement framework for the J&J sectors: Innovative Medicine, MedTech, and Corporate
  • Partner closely with other members of the Insights and Analytics organization as well as other Brand leadership
  • Drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics
  • Help drive faster decision making, line of sight to impact of execution (content and channel) and investments across all aspects of the customer and patient treatment journey
  • Report to the Senior Director of Customer Engagement, Content & Media Excellence
  • Define the comprehensive measurement framework and KPIs
  • Play a lead role in developing integrated measurement reports to connect execution to impact including measures such as patient conversion, ROI, mROI
  • Partner closely with media and creative agencies, the Insights & Analytics organization, and key internal stakeholders including Senior Leadership to develop and align a framework across the enterprise
  • Track performance and support faster optimization decisions to improve performance and achieve business goals

Requirements

  • BS Degree in Marketing, Business, Analytics, or equivalent experience is required; MBA Preferred
  • 10+ years Marketing or Media experience in a professional environment, with experience managing and building teams
  • Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
  • Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media, with an understanding of what type of data should be tapped across different international markets
  • Understanding of data-driven media planning and buying approaches
  • Expertise in Marketing Mix Modeling (MMM) and econometric techniques to measure and optimize media effectiveness across channels
  • Expertise in Analytics/Martech/Business Intelligence platforms or BI software
  • Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence.
  • Experience translating data insights into actionable recommendations for executive decision-making
  • Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
  • Proven ability to work collaboratively across multiple teams
  • Exceptional interpersonal skills and mastery of working in a matrixed environment
  • Excellent communication skills; can articulate complex concepts to a diverse audience
  • Creative, innovative problem solver who leads with insights derived from data
  • Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
  • Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
  • Strong writing, presentation and influencing skills
  • Demonstrate ability to thrive under pressure, & take accountability to meet deadlines
  • Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
  • Ability to manage and coach direct reports and agile team. Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media analyticshealthcare claims dataMarketing Mix Modeling (MMM)econometric techniquesdata-driven media planningdigital mediaAnalytics platformsMartechBusiness Intelligence (BI) softwaremarketing optimization
Soft Skills
strategic thinkinginterpersonal skillschange managementnegotiationinfluenceteam leadershipcommunication skillsproblem solvingorganizational skillscoaching and mentoring
Certifications
BS Degree in MarketingBS Degree in BusinessBS Degree in AnalyticsMBA