Director

• Lead the development and execution of Regional KOL engagement strategy, marketing education strategy and faculty development. This includes oversight of regional peer to peer marketing plans, health care compliance training for faculty, and other related activities.
• Serve as a key member of the CAPLYTA Brand team by providing local market insights and feedback to craft future strategies for the Neuroscience franchise in close collaboration with sales leaders, key business partners, and medical teams to elevate brand advocacy.
• Build trusting relationships with academic and community KOLs, and other key partners to achieve above-brand priorities.
• Maintain pulse on regional trends and closely coordinate regional marketing education and engagement plans with cross functional partners to ensure heightened KOL and customer engagement strategies that are fully aligned to the Brand strategic imperatives.
• Partner with coordinated analytics team to better understand regional variations in treatment patterns to advise peer to peer and insight program placement.
• Attend conferences and serve as onsite host for product theatres.
• Facilitate, participate, and attend advisory boards where appropriate.
• Coordinate executive engagements with KOLs and commercial leadership.
• Closely supervise the regional marketing budget and provide continuous feedback on business planning.
• Assist in crafting future innovative educational platforms including national and regional recommendations to tailor our education to local needs and creating innovative solutions in further engaging KOL’s at all regional and national medical congresses.
• Leadership of the overall neuroscience strategy inclusive of mapping, framework development, innovative engagement planning for current brands and future launches, inclusive of marketing operations for KOL strategy and planning including agency management, champion materials through CAC, Totality, MRC.

Associate Director, Thought Leader Liaison – Neuroscience

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Director, Energy Delivery