Marketing Specialist

Johnson Controls

Marketing Specialist supporting development and execution of B2B marketing strategies for retail technology. Collaborating with teams across North America to drive revenue growth and brand awareness.

Posted 6/26/2026full-timeBoca Raton • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $68,000 - $93,000 per yearWebsite

About the role

Key responsibilities & impact

Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs
Support global product launches while localizing campaigns for regional market needs
Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
Plan and execute marketing events including trade shows, customer events, and webinars
Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance
Manage agency and vendor relationships to support campaign execution
Track, monitor, and report on marketing budgets and campaign performance for the Americas region
Develop sales enablement materials such as presentations, collateral, and account-specific assets
Partner with sales to support prospecting, pipeline growth, and account targeting strategies
Execute account-based marketing campaigns to drive engagement with key enterprise clients

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
4+ years of B2B marketing experience, preferably within a large corporate or global organization
Proven experience in digital marketing, demand generation, and campaign execution
Experience using Salesforce, Pardot, or similar marketing automation tools
Strong ability to create compelling marketing content (internal and external communications)
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Strong analytical mindset with experience in campaign reporting and performance optimization
Excellent project management and multitasking skills in fast-paced environments
Strong verbal and written communication skills
Ability to collaborate effectively across cross-functional teams and leadership levels
Self-starter with a results-driven mindset and strong attention to detail.

Benefits

Comp & perks

Professional development opportunities
Collaborative culture
Opportunities for growth
Ability to work with leading brands

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingaccount-based marketingSEOcampaign performance analysisdemand generationsales enablementcontent creationmarketing strategybudget managementmultitasking

Soft Skills

analytical mindsetproject managementcommunicationcollaborationattention to detailself-starterresults-driveninterpersonal skillsorganizational skillsleadership