Content Marketing Manager

• Develop and implement a comprehensive content marketing strategy that aligns with Johnson Controls' business goals and target audience
• Produce high-quality content, including blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media posts
• Optimize content for search engines to improve visibility and drive organic traffic
• Manage the distribution of content across various channels, including the company website, social media, email newsletters, and third-party platforms
• Engage with the audience through comments, social media interactions, and other channels to build relationships and foster community
• Monitor and analyze the performance of content marketing efforts using analytics tools
• Provide regular reports and insights to inform future strategies
• Work closely with cross-functional teams, including sales, product marketing, and design, to ensure content aligns with overall marketing campaigns and business objectives
• Stay up-to-date with industry trends and best practices in content marketing and B2B marketing

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