Johnson Controls

Web Analyst – Product Portfolio Websites

Johnson Controls

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida, Wisconsin

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Salary

💰 $82,000 - $105,000 per year

Job Level

Mid-LevelSenior

Tech Stack

AEMSitecore

About the role

  • Develop and execute content strategies that align with business objectives and user needs. Oversee the creation, curation, and governance of web content across multiple product portfolios. Ensure content is optimized for SEO , accessibility, and user engagement as many websites support multiple regions and/or languages. Design and maintain scalable product taxonomy and metadata frameworks. Collaborate with product and content teams to ensure accurate categorization and tagging. Continuously evaluate taxonomy effectiveness and recommend improvements. Serve as the primary point of contact for Business Units regarding website strategy and performance. Facilitate stakeholder alignment through regular updates, workshops, and feedback loops. Translate business requirements into actionable digital solutions. Partner with IT to implement technical enhancements and ensure platform stability. Work closely with content operations to streamline publishing workflows and maintain governance. Collaborate with product and marketing teams and their respective stakeholders to support launches, campaigns, and digital initiatives. Collaborate across Digital Marketing team to align web strategy with campaign activation goals and integrations /relationships with digital marketing platforms such as marketing automation tools. Monitor website performance using analytics tools and generate actionable insights. Identify opportunities for UX improvements, personalization, and conversion optimization. Lead A/B testing initiatives and report on outcomes.

Requirements

  • Bachelor’s degree in Marketing , Communications, Information Systems, or related field. 5+ years of experience in web analytics, digital content strategy, or website management. Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics). Experience with enterprise CMS platforms (e.g., Sitecore, Adobe Experience Manager). Strong understanding of SEO, UX, taxonomy, and digital governance. Excellent communication, project management, and stakeholder engagement skills.