Jodel

Operations

• Own and operate the commercial LiveOps strategy, including pricing frameworks, promotional cadence, experimentation roadmap, and execution of a data-driven commercial calendar.
• Apply a strong F2P mindset by balancing free vs. premium value, designing clear upgrade paths, and creating sustainable monetisation mechanics in close collaboration with Product.
• Define and evolve the monetisation roadmap, scaling subscriptions first and expanding into consumables, repeat purchase loops, and long-term ARPPU growth systems.
• Hands-on usage of tools like RevenueCat to e.g. set up products, paywalls, targeting, and experiments; monitor key metrics and troubleshoot performance changes.
• Own the analytical performance view across conversion, retention, ARPU/LTV, pricing, FX, and cohort behavior, identifying and prioritizing the highest-impact growth levers with focus and clarity.
• Lead complex, cross-functional monetisation initiatives (e.g., tiering, packaging, pricing structures) across placements, clients, and geographies, ensuring measurable revenue impact.
• Strengthen subscription foundations by driving stakeholder alignment, ensuring robust tooling and measurement, and pragmatically improving processes to enable scalable growth.

Monetisation and LiveOps Lead