Jobs2web

Local Marketing Manager

Jobs2web

contract

Posted on:

Location Type: Hybrid

Location: Handforth • United Kingdom

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About the role

  • Planning and delivering local and community marketing activity
  • Developing bespoke marketing plans for priority practices
  • Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
  • Supporting Business Development Partners in fostering strong partnerships with Practice Owners providing expert advice, analysing their needs and communicating results
  • Collaborating with the wider Marketing team, leveraging their specialised skills when required
  • Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
  • Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
  • Continuously analysing campaign and activity performance, adopting a test-and-learn approach across all activities

Requirements

  • Hands-on experience in local marketing across the marketing mix
  • Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
  • Commercially astute, able to generate demonstrable results through effective marketing activities
  • A team player with strong collaboration skills, capable of building relationships with various stakeholders
  • Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
  • Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
  • Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders.
Benefits
  • Hybrid working opportunities
  • Community engagement activities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
local marketingmarketing planscampaign performance analysisReturn On Investment (ROI)digital marketingsocial media marketingcommunity engagementmarketing activationsreporting and analysistest-and-learn approach
Soft Skills
resiliencetenacitycollaborationrelationship buildingwritten communicationverbal communicationinfluencingengagementteam playercommercial acumen