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PPC Specialist
JobrackPPC Specialist managing and optimizing paid campaigns across various platforms for Mannix Marketing. Collaborating with other teams to ensure integrated campaign execution and performance improvements.
About the role
Key responsibilities & impact- Manage and optimize paid campaigns across major platforms
- Develop and execute PPC strategies across Google Ads, Microsoft Advertising, and social platforms
- Create, manage, and optimize search, display, video, remarketing, and social campaigns
- Conduct keyword research to identify growth and optimization opportunities
- Write compelling ad copy and support landing page performance improvements
- Implement bid strategies to maximize performance and budget efficiency
- Monitor, analyze, and report on campaign performance with actionable insights
- Collaborate with SEO, content, and social teams for integrated campaign execution
Requirements
What you’ll need- Strong English verbal and written communication skills
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3+ years of PPC campaign management experience
- Google Ads and Microsoft Advertising certifications
- Strong analytical skills with data-driven decision-making ability
- Proficiency with Google Analytics and PPC reporting tools
- Experience with A/B testing and conversion rate optimization
- Strong project and time management skills
- Demonstrated ability to drive conversions and achieve ROI goals through effective Meta advertising campaigns
- Familiarity with HTML, CSS, and JavaScript (Brownie points)
- Experience with GA4 and Looker Studio reporting (Brownie points)
- Understanding of SEO principles and PPC integration (Brownie points)
- Experience in leveraging AI and automation to drive PPC campaign efficiency and performance gains (Brownie points)
Benefits
Comp & perks- $2,500 – $4,500 per month (based on experience)
- Full-time contract role, fully remote with flexible working hours
- Freedom to manage your own schedule while aligning with core team hours (9am–4pm EST)
- Work in a team that actively embraces AI and new marketing technologies
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPC campaign managementkeyword researchA/B testingconversion rate optimizationbid strategiesad copy writingdata-driven decision makingHTMLCSSJavaScript
Soft Skills
verbal communicationwritten communicationanalytical skillsproject managementtime management
Certifications
Google Ads certificationMicrosoft Advertising certification