Own and manage all paid media campaigns across Google (PPC), Meta/Facebook, and emerging channels like YouTube and Instagram
Optimize and scale campaigns for CPL, CPA, lead quality, and downstream revenue
Build, test, and iterate funnels, landing pages, and conversion flows
Ensure accuracy of tracking, attribution, pixels, events, and CRM integrations
Collaborate closely with operations, marketing, and sales to improve conversion rates and lead quality
Test and launch new channels, creatives, offers, and audiences
Report and analyze performance with clear insights into ROI and growth opportunities
Support new campaigns across multiple business lines including real estate, lending, software, and wholesale.

Requirements

4 + years of proven experience managing Google Ads (PPC) and Meta/Facebook Ads with meaningful spend
Experience working with international and US-based businesses in a remote capacity
Proven track record in lead generation campaigns
Strong grasp of performance marketing metrics (CPL, CPA, ROAS, funnels)
Experience with GoHighLevel or Hubspot or Zapier, Make.com, Wordpress and Canva
Hands-on experience with conversion tracking, pixels, events, and attribution
Comfort managing and optimizing $25k–$50k+ monthly ad budgets
Strong analytical skills with a data-driven approach to optimization
Clear communication skills for explaining strategy and performance.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMeta AdsPPClead generationCPLCPAROASconversion trackingattributionfunnel optimization

Soft Skills

analytical skillscommunication skillscollaborationdata-driven approach