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Marketing Manager – B2B Campaigns
JMVision GmbHMarketing Manager managing B2B campaigns remotely at JMVision. Responsible for building outbound strategies and optimizing email marketing performance.
About the role
Key responsibilities & impact- You build and manage outbound and email campaigns in the backend for our clients – you are the engine behind high-performing sequences that turn leads into conversations
- You develop campaigns based on buyer personas, positioning and USPs and translate them into clear, compelling messaging strategies
- You write strong outbound copy (cold emails, follow-ups and sequences) with a focus on open rates, replies and conversion
- You take full ownership of your campaigns: setup, testing, KPI tracking, analysis and continuous optimization
- You work closely with account managers to sharpen offers, messaging and campaign strategy and align everything to performance
- You work entirely in the backend without direct client contact – your focus is on copy, structure, testing and scaling
Requirements
What you’ll need- You have initial experience in outbound or email marketing or already work with relevant tools and want to develop further in this area
- You are strong in copywriting and understand how effective email copy captures attention and prompts replies
- You have a good sense for offer building and understand how messaging and offers interact to drive conversion
- You think analytically, work data-driven and optimize campaigns based on KPIs rather than gut feeling
- You are curious, enjoy experimenting with new tools and are comfortable with complex setups
- You work independently, are structured and take responsibility for your results
- Formal education is secondary for us – what matters are skills, tool competency and demonstrable or recognizable performance in outbound
Benefits
Comp & perks- Attractive starting salary of €3,000 to €3,800 with a high-performance bonus for outstanding results
- A permanent employment contract with flexible working hours and the option to work 100% remote
- 30 vacation days plus additional benefits such as bonuses, company events, training and further education
- Access to cutting-edge tools and technologies in outbound marketing
- A dynamic team with unique opportunities for career progression and development
- A product that is unique in the market and that customers currently truly need
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
outbound marketingemail marketingcopywritingKPI trackingcampaign optimizationdata analysisbuyer personasmessaging strategyconversion optimizationA/B testing
Soft Skills
analytical thinkingindependenceresponsibilitycuriosityexperimentationstructured workcommunicationcollaborationcreativityattention to detail