Marketing Manager, Healthcare & Life Sciences
JM Search
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Serve as the primary marketing strategist and advisor to the Healthcare & Life Sciences Practice, partnering closely with Practice leadership to align marketing initiatives with business priorities.
- Own the development and execution of integrated, multichannel marketing campaigns targeting key healthcare and life sciences audiences, informed by buyer personas and the customer journey.
- Lead the creation of practice-specific content and thought leadership, including articles, blog posts, white papers, podcasts, videos, and other formats that elevate JM Search’s point of view in the market.
- Identify and recommend opportunities to position Partners as thought leaders, including speaking engagements, conferences, webinars, podcasts, awards, and industry events.
- Plan and execute JM Search–hosted and sponsored healthcare events, managing end-to-end logistics, stakeholder communications, and post-event follow-up with a high level of attention to detail.
- Partner with the corporate marketing team on voice-of-the-customer (VOC) initiatives, helping to develop scalable processes for gathering case studies, testimonials, and feedback from clients and candidates.
- Ensure practice-specific marketing collateral is current, compelling, and aligned with JM Search brand standards across all touchpoints.
- Monitor, analyze, and report on campaign performance, using data and insights to continuously refine strategies and improve outcomes.
- Design and implement targeted lead generation and account-based marketing (ABM) initiatives in support of key accounts and strategic growth priorities.
- Act as a brand ambassador for JM Search, ensuring consistent application of brand guidelines and messaging throughout the Healthcare & Life Sciences customer experience.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of B2B marketing experience, ideally within a professional services or similarly matrixed organization supporting multiple internal stakeholders.
- Strong written and verbal communication skills, with the ability to influence and collaborate effectively with senior leaders and subject-matter experts.
- Demonstrated experience developing and executing integrated marketing campaigns across digital channels, including email, content distribution, social media, SEO, and paid media.
- Experience with or strong interest in multimedia content, including podcasts and video.
- Proficiency with marketing automation and CRM tools; HubSpot experience strongly preferred.
- Experience or interest in supporting in-person, high-touch client events.
- Analytical, results-driven mindset with experience leveraging a CRM to tie marketing activities and campaigns back to business outcomes.
- Healthcare and/or life sciences industry experience strongly preferred; familiarity with healthcare services, HCIT, pharma, or PE-backed healthcare environments is a plus.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingintegrated marketing campaignsdigital marketingcontent distributionSEOpaid medialead generationaccount-based marketingmultimedia contentdata analysis
Soft Skills
communication skillsinfluencecollaborationattention to detailanalytical mindsetresults-drivenstrategic thinkingstakeholder managementthought leadershipbrand ambassadorship