JLM HR Consulting, LLC

Director of Marketing and Communications

JLM HR Consulting, LLC

full-time

Posted on:

Origin:  • 🇺🇸 United States • District of Columbia, Washington

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Salary

💰 $88,000 - $99,000 per year

Job Level

Lead

About the role

  • Elevate and extend NAGC’s marketing and communications efforts to expand visibility and enhance growth.
  • Oversee promotion and branding; develop strategies for awareness, promotion, and communications.
  • Drive growth in membership, product sales, and event success.
  • Work closely with senior staff on strategic initiatives and maintain member-centric approach.
  • Develop and execute comprehensive marketing plans for programs (convention, membership, events, publications).
  • Collaborate with staff to identify marketing needs; develop creative copy, email campaigns, ads, and measure campaign success.
  • Identify, collect, and analyze marketing metrics; implement social media strategy and oversee digital marketing (SEO, PPC, email).
  • Protect brand consistency; oversee creation/editing of digital messaging, ads, artwork, and maintain marketing calendar.
  • Manage marketing budget and allocate resources.
  • Develop and implement communications strategy; oversee website maintenance, media relations, press releases, and weekly NewsSource newsletter.

Requirements

  • 5-7 years of professional marketing, communications, advertising, or public relations experience, preferably in an association or non-profit environment
  • Experience working with vendors, developing and managing budgets, and managing revenue centers of the organization.
  • Commitment to working with shared leadership and cross-functional teams.
  • Highly effective collaboration and project management skills
  • Excellent writing/editing and verbal communication skills
  • High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Proven ability to work independently in a changing environment and manage and prioritize multiple projects with competing requests and deadlines.
  • Strong orientation toward service to others
  • Commitment to advancing diversity, equity, and inclusion, including personal and organizational growth.
  • Advanced proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and other business tools such as Zoom and SharePoint.
  • Travel required—to the annual convention, affiliate conferences, and related education conventions as necessary.
  • Bachelor’s degree in marketing, communications, business, or education; a master’s in business, marketing, or communications is a plus.