JLM HR Consulting, LLC

Chief Marketing Officer

• Elevate and extend NAGC’s marketing and communications efforts to expand visibility and enhance growth.
• Oversee promotion and branding; develop strategies for awareness, promotion, and communications.
• Drive growth in membership, product sales, and event success.
• Work closely with senior staff on strategic initiatives and maintain member-centric approach.
• Develop and execute comprehensive marketing plans for programs (convention, membership, events, publications).
• Collaborate with staff to identify marketing needs; develop creative copy, email campaigns, ads, and measure campaign success.
• Identify, collect, and analyze marketing metrics; implement social media strategy and oversee digital marketing (SEO, PPC, email).
• Protect brand consistency; oversee creation/editing of digital messaging, ads, artwork, and maintain marketing calendar.
• Manage marketing budget and allocate resources.
• Develop and implement communications strategy; oversee website maintenance, media relations, press releases, and weekly NewsSource newsletter.

Director of Marketing and Communications