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About the role
Key responsibilities & impact- Oversee the overall strategy for web and related digital properties, particularly for key audiences including customers, prospects, partners, etc.
- Implement strategies to map and grow key web KPIs, including traffic, sessions, lead conversion, SEO, AIO/GEO, etc.
- Collaborate cross-functionally with internal leaders across sales, product, support and engineering teams
- Manage multiple and/or concurrent creative, web and digital agencies
- Drive web strategies as it relates to marketing campaigns, business announcements, product launches, competitive takeouts, etc.
- Have overall responsibility of the website’s content, presentation and usability in addition to overall administration of content management system (CMS) processes and technology
- Manage project-planning processes (e.g., timelines, sprint planning, milestone tracking) in an agile environment or similar
- Ability to do some light hands-on development and content entry within the CMS
Requirements
What you’ll need- Bachelor’s degree in a related field
- 10-plus years of proven success in owning web strategy within corporate or high-tech environments
- Excellent leadership, organizational and strategic planning skills
- Demonstrated understanding of web-related usability and accessibility standards
- Proven experience of web technologies, standards, tools, services and applications
- Experience soliciting user, customer (installed base), partner and industry feedback
- Awareness of legislative requirements (e.g., Disability Discrimination, Data Protection, GDPR, CCPA/CIPA, and Freedom of Information)
- Proven understanding of federated search capabilities across multiple content sources
- Experience with analytical methods for data collection, analysis and application of results for the purpose of measuring and reporting business KPIs
- Strong cross-group communication and negotiation skills
- Strong knowledge in the areas of web localization and accessibility
- Detail-oriented and results-driven with a track record of managing large-scale projects to completion on time
- Ability to implement change management and communication plans
- Excellent written and verbal communication skills
- Experience and comfort presenting to senior and extended leadership teams
Benefits
Comp & perks- Career development and mentorship
- A flexible, remote-friendly company with personality and heart
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Web TechnologiesSEOAIO/GEOAgile Project ManagementFederated Search CapabilitiesWeb LocalizationAnalytical MethodsContent EntryLead Conversion StrategiesDigital Marketing Campaigns
Soft Skills
LeadershipOrganizational SkillsStrategic PlanningNegotiation SkillsDetail-Oriented
Certifications
Bachelor’s Degree